Today, to be successful on YouTube, the number 1 video sharing platform in the world, it is essential to have a clear strategy. The first step in this is to understand the meaning and scope of the multitude of KPIs, also known as KPIs, metrics, or simply statistics, provided by YouTube Analytics.

Some marketers may obsess over these KPIs, and sometimes try to track too many of them. However, there are a lot of statistics that provide minimal information, and which perhaps should not be taken into account when setting up your marketing campaigns.

In this article, we’re going to give you an overview of the insights that can be unearthed with YouTube Analytics, and help you navigate the key performance metrics, the ones that will really help you measure and analyze the metrics that really matter.

Viewing time

Watching time is the total number of minutes your YouTube channel visitors spent watching your videos. This is a key metric, as YouTube’s algorithm prioritizes videos and channels that have high view times in their search results and recommendations South Korea WhatsApp Number List sections. For YouTube, a video that gets viewing time is engaging , and should be rewarded.

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In your YouTube Analytics dashboard, you can see the amount of time users spend viewing your videos in a dedicated report. You can also categorize and group your videos by themes, styles, and lengths to determine your most engaging video types.

Average duration of sight
Average Watch Time is the total time you watched your video divided by the total number of video plays, including repeats. This statistic measures the ability of your video to attract Internet users. If your video fails to interest them, they will quickly bounce off another video, leaving you with an unimpressive average watch time. But if your video is successful in capturing viewers, your average watch time and total watch time will increase at the same time, boosting your rankings for search suggestions and recommendations. You can also find this statistic in your Watch Time report.

Audience loyalty

Audience retention, or audience retention, tells you the percentage of viewers who are watching and leaving your video at any point in the video. YouTube favors videos with high audience retention in their rankings and search suggestions because these videos can effectively capture users’ attention.

This performance indicator can also inform your future video strategy. You can indeed draw inspiration from the strengths of your videos, those parts that drain the most traffic, to find working topics for your next videos, and remove the topics that do not interest visitors to your channel.

Re-views are the number of times viewers review certain parts of your video. If a lot of people watch a specific part of your video again, they’re probably interested in what your video is about at the time. These topics can feed your future digital video strategy. You can find this data in the audience retention graph.


Comments, shares, likes and dislikes provide marketers with valuable qualitative data – and in quantity.

Comments can give clear indications of the emotional effect and impact your video has on viewers. Shares, on the other hand, can indicate the value viewers place on your content and your brand, as people tend to share content that is similar to them. “Like” and “Dislike” mentions can help you determine which video topics are most important to your audience, which ones are best for them. You can track your performance metrics for video engagement in the Interactions report on your YouTube Analytics dashboard.

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