This week we received a letter in the mail from a neighbor inviting us to join Nextdoor, a neighborhood news app. The first paragraph said, “ You should definitely join us. ” I threw the letter at the old paper and muttered: “ I don’t have anything to do ”. Resistance. Or as we call it in psychology: Reactance.


Reactance is usually not nice, because in many cases you want to prevent that resistance. You want allies, customers, fans! But what if you can also use that resistance to achieve your goals, with the help of reverse psychology? Read below how Frederick the Great and Patagonia approached this…

potatoes? That’s pig food

The potato came to Europe in the 17th century. It was not a success, nobody wanted to eat the tuber. That may seem a bit strange, because nowadays potatoes are often and often on the menu in various variants.

But: what the farmer does not know, he does not eat Quality Directors Email Lists and that also applied to the potato. The unknown vegetable was tasteless, had strange protrusions and parts of the plant were even poisonous.

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Nevertheless, European leaders wanted to integrate the potato into the menu of their people, because it could well be the solution for the many famines that were on a regular basis at the time. The potato was found to grow in almost any climate and was nutritious. This would make us less dependent on grain cultivation in Europe.

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Unfortunately, the people thought otherwise. The strange plant was not received with open arms. The tuber soon relegated to pig feed or food for the poorest. In Prussia, the cultivation and eating of the potato was even made compulsory by ruler Frederick the Great, but that too ended in a fiasco.

However, Frederik decided not to let it go, he used a clever influencing technique that would make the potato immensely popular.

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