Your programs (determining what works), the learning opportunities in. Content marketing are endless. As cmi’s director of online education, I have the privilege of working with leading industry experts to identify. The most Portugal Phone Number pressing challenges you face and help them create the courses that will help you learn. At your own pace thanks to cmi university. Today, I’m sharing 11 of those challenges, offering a quick tip from. An instructor, and offering resources you can use now and in the future to expand your Portugal Phone Number knowledge. 1. Challenge: making the case for content marketing tip. First you need to create a foundation that will increase the likelihood that people will say yes. Doing so requires focusing on why and who: .

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Invest in content marketing? And who do we need to convince of its value? Remember: people. Don’t buy what you do, they buy why you do it. So you need to understand why you want to do this, be able to present it, and help Portugal Phone Number the organization understand why they want to do this. Consulting provider: don stanley, president, 3rhino media course: building the business case for content marketing learn even more: how to win your battle for content marketing membership [50+ stats] 2. Challenge: finding data about your audience tip: linkedin is the best persona building tool. Because it gives you access to people Portugal Phone Number who are in similar roles to who you want your customers to be. Consulting .

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Ceo, marketing interactions course: how personas improve marketing and sales alignment learn even more. How to create easy yet Portugal Phone Number actionable content marketing personas 3. Challenge: envy other people’s content tip: the best content. We see on the web often seems effortless, like someone just sat down at their computer, created this beautiful content and put it online, and it’s perfectly aligned with the conversation. On that day. The truth is, it’s not likely. Anything that is highly produced or anything that is good content has been meticulously planned and has probably gone through several rounds of changes. The Portugal Phone Number challenge for us as content marketers is therefore twofold.

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