Not surprisingly, the use of emojis on social media and in content marketing was the first to be picked up. Emojis fit perfectly with the atmosphere in which we communicate with each other on most social platforms: personal and informal. As a brand, you can use the visual language of emojis to tell your message or story nice and short, make it more visually attractive and add the necessary emotions to positively load your brand. When people look at emojis, the same brain areas are activated as when they look at a human face. No wonder that in recent years more and more brands have started using emojis in their tweets, Facebook and Instagram posts and even on more business platforms like LinkedIn.


Emojis have been booming in email marketing and on social VP Risk Email Lists media since 2015. Certainly social provides a good environment for brands to experiment with emojis in their communication. KLM took a big hit in 2016 by launching a then groundbreaking emoji travel service.

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Emojis in copy

Of course, we don’t all need to build a special chatbot to be able to use emojis in our expressions. They can also be of added value for simple social media posts and make your post stand out more. Emojis, if you use them properly, make it easier to quickly scan a text. We understand non-verbal communication faster. Very handy if you want to attract attention, considering the average scrolling speed of the user. And it significantly increases the chance of engagement.

Rules of thumb

A well-known rule of thumb is to treat emojis as punctuation marks in your text. So don’t stuff that heart in the middle of your sentence but put it down at the end. Also do not replace words with emojis, this does not improve readability. In general, you can experiment, but don’t overdo it. A good example in this regard is the Chevrolet car brand, which once issued an entire press release in emoji.

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