Fun fact: Aon stands for unity in Celtic! Who is Marguerite Soeteman-Reijnen? New on Frankwatching Selling sustainable products: this is how you let customers look beyond the price [4 tips] di Personalize your employee journey in 7 steps di IKEA inhakers & 5 other examples of extraordinary content marketing di This is how you use customer data as part of a first-party data strategy ma Measuring = knowing: this is how you make your brand top of mind ma She is chairman.

Aon is a major player

Board member, CMO and official LinkedIn author. Marguerite Soeteman-Reijnen has been working for the insurance broker for more than 30 years. She knows all facets of the business. For example, she worked in roles as Managing Director and Chief Broking Officer. Now she sits in Estonia Phone Number the boardroom as chairman and is the CMO of Aon Inpoint. Marguerite is not a conventional marketer, she went through an atypical career path until she became a CMO. Still, the CEO gave her the role of CMO.

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I was really shocked when the CEO asked me to be CMO,” Marguerite says. What has she learned from her marketing colleagues? Creativity! In this HelloMasters Marguerite talks about: How Aon uses their gigantic stream of marketing data The ‘one metric that matters’ within her role Why she is active and creating content on LinkedIn and Instagram Her career from law student to CMO.

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