Are you developing a marketing strategy and want to integrate WhatsApp into it? This is a great choice especially as the messaging app registers over a billion users across the world.
In France alone, there are more than 20 million users on WhatsApp. Most of them consult their applications about twenty times a day and they turn out to be very active. Moreover, it is not for nothing that Facebook decided to invest in the purchase of this application in 2014. In order to better exploit its potential, the most famous of social networks has created WhatsApp Business, a more professional version. of the application which is intended for VSEs and SMEs. This more advanced version is already used by more than 3 million users. In addition to creating interactions with your users, this version will allow you to develop efficient campaigns and boost your sales at the same time.
Whats App: What Is It?
WhatsApp Messenger or simply WhatsApp is free software and a multiplatform messaging and VoIP service. It allows users to send text and voice messages, make voice and video calls, and share images, documents, user locations, and other media. WhatsApp is therefore an interesting solution available to you if you want to create an interaction with other Mauritania Email List users without having to spend a fortune.
Whatever model of Smartphone you are using (provided it meets the requirements of the application), you can download WhatsApp. It is an interesting alternative to SMS, particularly in terms of costs or even interactivity. Of course, WhatsApp is owned by Facebook, but its management is completely independent. You can use it from a Smartphone under Android, under Windows phone or even under iOS. A web version of the application is also available for further use.
WhatsApp Business: the marketing solution that suits you
If the classic version of WhatsApp only allows you to boost interactions with your targets, with the WhatsApp Business formula , you will be able to develop a strategy that meets your expectations.
The application for small businesses is available as a free download for both Android and iOS devices. Thanks to WhatsApp Business, you can, among other things, interact with your customers and targets and for this, several automated tools are available to you so that you can react quickly to the messages you receive.
The Specificities of Whats App Business
With WhatsApp Business you can claim an efficient communication channel to reach your targets: SMS.
WhatsApps Business has many advantages that will allow you to develop a WhatsApp marketing strategy that meets your expectations. Discover without further delay all these assets that you can exploit as part of the launch of your activities.
The possibility of creating a well-detailed business card
From your WhatsApp Business page, you can display all the information related to your business, including contact details, the address of your brands, your services or even your business website.
You can also set up a customer service that allows you to assist your consumers in real time regarding the use of your products. Thanks to this feature, you make your after-sales service more efficient, because only customers who encounter real problems contact it. By creating a complete and personalized business card from WhatsApp Business, you will obtain new levers to gain visibility.
Automation of the messaging option
WhatsApp allows you to automate your messages and achieve a high level of communication. With this application, you will no longer have to carry out emailing campaigns, because your messages will be automated.
The trick is to set up several mailing lists and then schedule specific campaigns. The app will take care of the rest and you can expect a very significant deliverability rate of around 100%.
As for the open rate, it is also very high in the spirit of SMS campaigns. Note that nearly 70% of the messages you send from WhatsApp are viewed. This figure is significant when compared with an email campaign which often tops out at around 20%.
Set up A Product Catalog
Now you can create a product catalog through WhatsApp Business. This is a very recent feature that gives you the opportunity to sell your products or services directly from the app.
Your targets will more easily access the products you offer and will be able to proceed directly to the purchase. They can also learn more about the products that interest them and if you support them in their purchasing process, you will succeed in converting them into consumers of your solutions.
Access to encrypted data
The WhatsApp Business application gives you access to interesting data around the WhatsApp marketing campaign you are running. Statistics around the messages you have sent, received or read are available at any time. You can also carry out a meticulous analysis of your campaigns, your interactions with your customers or the results obtained in order to optimize your future campaigns.
How to succeed in your marketing campaign on WhatsApp in order to boost sales?
If you are familiar with this messaging app and are familiar with its various features, you can use WhatsApp to attract new leads and generate leads. To do this, here are some steps you need to go through in order to be successful with your WhatsApp marketing campaign:
Promote Your Account
As a reminder, WhatsApp stands out with an open rate of around 70% thanks in particular to its various features. So, do not hesitate to do everything so that your targets, your prospects and your customers discover your WhatsApp account. To do this, several solutions are available to you, but the most effective remain the creation of a link that points to your blog, your website or even your social network accounts.
In order to create a link that does not go unnoticed, post a short message announcing your availability on WhatsApps on Twitter, Facebook, Linkedin or even on Instagram. Don’t forget the call to action in your post to better convince your targets to join you.