If you want to create an online site, you will have the choice between several CMS, the most famous of which is WordPress. It is the most used website editor around the world. Everyone who has a site on the web would like it to be positioned higher in the search results.

To achieve this goal, you can opt for paid search (a relevant option, but expensive in the long run) or organic or SEO . In this WordPress article, we’ll take a look at the tool so we know what it is and how it works. Let’s take a look.

What is WordPress SEO?

Have you ever heard of WordPress SEO, but still wondering what it is? Don’t panic, we’ll give you more details in this article. SEO stands for Search Engine Optimization or optimization for search engines or even natural Laos Email List referencing. When we talk about search engines, we immediately think of Google, since it occupies 91.5% of the internet search market.

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SEO is a set of requirements put in place by Google to be able to position your site in the best places in the SERPs. To put it simply, it’s a compilation of actions such as image optimization, meta descriptions , links, social media presence, keyword placement, etc., to be displayed on Google’s first search page. Note that this referencing strategy is much more effective than paid referencing or SEA.

If you want to embark on this adventure, know that it will take you some time at the beginning. But, once you have completed your page, WordPress will work for you, even in your absence, which will allow you to have more visits, and therefore improve the conversion rates on your page.

How to Optimize Your Word Press SEO?

Choose a good web host
Choosing a good host for your WordPress site is the first step to take if you want to rank well on Google. There are three hosting solutions on the market: shared hosting, dedicated hosting and virtual hosting.

Shared hosting is based on sharing the resources of the same server with other clients. It is less expensive than the other two, but is only for sites with low traffic. It’s a good option for blogging or a showcase page. If you want to set the bar high, you can opt for a multisite formula.

Dedicated hosting, as its name suggests, will assign you a single server used simply for your web activity. This choice is wise if you are going to gain weight, because it will bring you speed and rapid management of the flow of visits.

Virtual hosting works like shared, but on a virtual machine, which makes it possible to have more loading power at a lower cost.

Choose a Fast Word Press Theme

You must choose a WordPress theme , but beware, some themes are likely to slow the loading speed of your page. The best tip is to go for a theme that has fewer features and that will make the work of the server and browsers easier. Opt for aesthetic and ergonomic sites and favor the default WordPress themes. These are lightweight, but also easy to customize.

Testing the speed of WordPress
This is one of the essential steps in the context of SEO sites in WordPress. The speed test will help you know if your site is loading optimally or not. The site loading time is calculated with tools such as Pingdom, GTmetrix, YSlow or even Google Speed ​​Insights. Some tools, depending on your test results, may offer tips and tricks to resolve slow loading times.

Remove obsolete plugins and themes
Removing old themes like flash and unnecessary plugins is also a step in your search engine optimization and a good way to improve loading speed. Also remember to eliminate duplicate extensions. For example, if your WordPress site has two plugins that have similar functionality, eliminate one of them.

Reduce Image Size

As you probably know, images are heavy data within servers. It is therefore necessary to reduce their weight as much as possible to improve loading time and therefore your SEO. To reduce the size of the images, you can use several software. It can be Tinypng.com, resizing-pictures.com or even Photoshop. Note that the images in PNG format are the most recommended.

Compress CSS and JavaScript files
CSS allows you to choose the color or the font of your site. The role of these files is similar to that of HTML tags. JavaScript and CSS files are essential for a website, but they must be compressed to improve its loading speed. This won’t be difficult with software like Clean CSS and JSCompres. WordPress also offers an extension, called WordPress WP minify, which at the same time compresses and combines CSS and JavaScript. However, care should be taken so that compression does not ultimately disrupt the display of the site.

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