Think polls, quizzes, curated content, et cetera. Whatever the way to apply novel content to your marketing strategy, make sure your content is relevant to your business and fits your target audience. Because in the end it’s all about the right message at the right time. Attract, engage and delight remain the keywords here too. Also read: Making the most of inbound marketing.

Customer lifetime value

With the REAN model Key take aways marketing trends 2022 To be fair, trend lists have looked the same for years. I have therefore stayed away Bahamas Phone Number from terms such as AI, growth hacking, influencer marketing and many other well-known ‘trends’ from the past five years. Personalization and marketing automation is not something new in 2022. It is something that will continue to develop.

What is Offline Conversion Tracking (OCT)?

Offline conversion tracking

If you haven’t boarded the personalization train in the past five years, you may have missed some platforms, but the express train rumbles on, with or without your company on it. The most important tip I can give for your inbound marketing: prepare for the cookieless era. It has an impact on every branch of digital marketing and every ‘trend’ I have just mentioned.

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