LinkedIn is a social network focused on professional networking and career development.
You can use LinkedIn to display your resume and service records, search for employment, and build your reputation by posting updates, reviews, and the like, and interacting with other members.
It’s a free service, but a version called LinkedIn Premium offers additional features like online courses and seminars, as well as information on who searches and views your profile. Like Facebook , Instagram, Twitter and a dozen others, LinkedIn is a major social network in 2020. And like many other such platforms, it is owned by a big tech company: Microsoft.
LinkedIn is also a platform where 675 million (including more than 210 million Europeans) people connect each month, and where more than 30 million companies are present. According to LinkedIn, a “ LinkedIn Ads ” advertisement is likely to reach 12% of the world’s population. Among other statistics of interest, we note that the majority of users are between 25 and 34 years old. This age group still represents 61% of users.
Another interesting figure
sponsored emails (called “InMail”) from LinkedIn have an impressive open rate, which exceeds 50%. According to data from MailChimp, the popular Paraguay Phone Number List online tool for sending mass emails, this is more than double the average open rate of email campaigns, which is 21.3%!
And finally, know that the cost per prospect on LinkedIn is 28% lower than that of Google AdWords.
If you are interested in marketing in the field of e-commerce, all of this data should speak to you.
It seems that on LinkedIn, there is an audience ready to be targeted, whatever your industry and the typical profile of your customers.
However, LinkedIn provides its users with a targeting instrument, called the LinkedIn Insight pixel, also called the LinkedIn Insight “tag”, or even LinkedIn pixel tracking / conversion.
What is the LinkedIn Insight Tag for?
As you read the rest of this article, you’ll learn all about the benefits of this LinkedIn Insight Tag, how to set it up, and how you can use it to create the perfect retargeting lists for your ads.
What is “LinkedIn Insight Tag”?
What is the point ? Well, thanks to this pixel, a cookie will be placed in the browser of all visitors.
That way, whenever someone with a LinkedIn account comes to your website, you can target them on LinkedIn later.
You can also use the pixel to track conversions when potential customers click on LinkedIn Ads / Ads that bring them to your site.
If you are a Facebook Ads user and you already know the Facebook pixel, it’s basically the same.
What can the LinkedIn pixel do for you?
If you work in digital marketing, you know full well: data is power. But you cannot collect data if you have not configured a tracking / tracking method. Adding the LinkedIn Insight pixel to your website pages – including subdomains or blog sections – will let you know exactly who has visited your page.
The LinkedIn pixel can track conversions and events, giving you the ability to see what is and is not working on your website and gain valuable insight into your advertising campaigns.
Conversions, let’s remember, are the actions you want to see taken by people who come to your site. This could be downloading a guide, an ebook, registering for an event, making a purchase, etc.
You will be able to track your visitors’ interactions on your website after a single click from them, and can then retarget your “missed” leads and customers.