BERT, also known as Bidirectional Encoder Representations from Transformers , is an algorithm signed by Google. It is based on a neural network for preformatting to natural processing language. Simply put, this update called BERT helps computers understand human language better.
Google said BERT is the biggest advancement in its algorithm for five years. It should help the search algorithm better understand complex search queries, especially when it comes to long tail keywords. That alone can offer new possibilities to optimize your content and make it more visible on certain queries. Thus, with the Bidirectionnal Encoder Representations from Transformers, Google can better understand the reason for a search, which makes it possible to display more relevant results on the SERPs.
In this article, we’ll take a look at what exactly BERT is and why this update is a significant technological leap. In addition, we will talk about how you can prepare your website content for the deployment of this Google algorithm update.
Introduction to Bert or The Bidirectional Encoder Representations from Transformers
Ultimately, BERT isn’t that hard to figure out. Before BERT, when a user searched for something on Google, certain words were omitted from the search. This included conjunctions like “for” and “but”, as well as prepositions. However, Google realizes that these words can affect the overall meaning of a search query. So he created an algorithm to analyze Gibraltar Email List how words are used and how they relate to each other in each query.
Previously, Google could easily confuse the two by ignoring “from” and “to”. Today’s search engine aims to make searches more natural and deliver precise results, taking into account how each word in a sentence relates to others.
For example, not too long ago, if you type in a “2019 a Brazilian traveler needs a visa to go to the USA”, Google could understand with its old algorithm that a US citizen wanted to travel to the United States. Brazil. It is this problem of impertinence that BERT absolutely wants to correct. After the rollout of this new update, Google will direct you to the USA Brazil Visa Services page and not to other less relevant results.
What Is Automatic Natural Language Processing (nlp)?
Another important concept to understand is Natural Language Processing, as it plays an important role in BERT. It is a form of artificial intelligence used to analyze language, which can help computers understand how people speak and formulate queries.
Automatic natural language processing has led to technological developments such as chatbots and autosuggested texts on smartphones. The intention behind BERT is to apply these same techniques to search engines. With BERT, Google Search should better understand the context in which user queries occur. This is especially true for longer searches, which can be easily misinterpreted due to nuances of language.
Why is Bert needed?
BERT took a long time to come. Each year, the American firm makes thousands of modifications to its search algorithms. Most of them are so small that users don’t notice it, but sometimes they cause a stir, especially in the SEO world. People often worry that their search rankings will drop with new updates, but Google’s goal is to improve the user experience.
As it is, the algorithms of Google and other search engines are too simple to really understand many complicated queries. It’s a problem for Google, but it’s also a problem for website owners. The more specialized your topic, the harder it can be for audiences to find your site.
By better understanding the nuances of the language, the search engine can show Internet users the content they are looking for precisely. This is great news for anyone looking to improve their search engine rankings.
How to Prepare Your Website for The BERT
Search engine rankings are important to website owners, which is why having the right strategy in place is vital. BERT will likely affect Google search engine rankings, but the good news is that your approach shouldn’t change too much. Let’s see what you can do to improve your chances of getting higher rankings for relevant search queries.
Keep your keywords simple and familiar
Currently, keyword best practices are to mix long tail phrases of three words or more with other shorter keywords. This is because the new algorithm update will likely have an impact on how well you’ve used keywords in all of your content.
This means that your content should have a clear purpose. You need to deliver authentic information in a way that feels natural, rather than focusing on keyword density and other content optimization techniques.
Google BERT’s capabilities are expected to improve as its language analysis improves. For example, it should be better able to determine when a blog post contains valid and reliable information to convey, and when it is just a list of keywords. So it’s best to focus on creating authentic content designed to help your audience, and letting the keywords speak naturally.