Google recently rebranded some of its main advertising services. At the same time, and in order to give publishers more user-friendly solutions while offering them unified services, Google has made some changes to these products.
Google replaced Google Adwords with a solution called Google Ads . The DoubleClick and Analytics 360 suites are grouped under the name of Google Marketing Platform. Finally, Doubleclick for Publishers (DFP) and Doubleclick Ad Exchange are renamed Google Ad Manager.
What Is Google Ad Manager
Google Ad Manager is a comprehensive ad serving platform designed to streamline ad serving, management, and monetization. To do this, this solution combines Doubleclick for Publishers and Doubleclick Ad Exchange.
google ad manager
According to Google, this brings its advertising platforms closer together in a more simplified way. Google’s services are the same, it’s just that everything is now managed under one platform. For publishers, the DFP and its characteristics remain unchanged. These features include performance management, data management, optimization tools, security, traffic monitoring, etc. As the name suggests, with the Google Ad Falkland Islands and Malvinas Email List Manager solution, publishers have a single management platform for all stocks and the various program offers that are executed there.
What about Google AdSense?
Google AdSense is separate from Google Ad Manager. This is mainly due to the fact that Google Ad Manager brings together publishers and high performing advertisers. While AdSense is aimed at small and medium publishers.
Google wants to keep things simple for small and medium-sized publishers. This is why it was decided to keep a separate service for AdSense. Indeed, Google AdSense does not require many publisher requirements to start, while Google Ad Manager is not easily accessible to everyone. However, to use Google Ad Manager, publishers must have an AdSense account.
How to Get Started with Google Ad Manager?
Google Ad Exchange is often considered the premium version of Google AdSense. With Google Ad Manager, publishers have access to large account advertising brands and advanced optimization tools.
For publishers, there are two ways to sign in to Google Ad Manager:
Sign in to the solution using a Google AdSense account. Google will then review the publisher’s request and approve if everything meets their requirements. Otherwise, the publisher must work with a publisher certified by Google and obtain an invitation from them to join Google Ad Manager. Even then, Google will have to approve the publisher.
Both versions of Google Ad Manager
There are actually two types of Google Ad Manager accounts: Ad Manager for Small Business (free) and Ad Manager 360 (paid version). The small business offering has limited functionality, but works well for small and medium businesses.
Here Are Some of The Main Differences Between the Two Versions of Google Ad Manager.
Google Ad Manager for Small Business
Designed for small and medium-sized businesses, the free version of this advertising solution provides up to 150 million monthly ad impressions, as long as they are not in video format. Be careful, however, because this figure drops to 90 million monthly impressions for some countries such as the United States, Canada, Australia and New Zealand, and increases to 200 million monthly impressions for some countries such as France, Germany, and the Arab countries.
The small business version also provides access to a decent number of features, including API access, and a limited number of reports including active view impressions, history, reach and delivery. .
Google Ad Manager 360
The paid version of Ad Manager offers several additional features over the free version, including advanced video options, detailed audience targeting, and auto-suggested ad units.
It also provides more reporting, including future sales, billed impressions, and more. Ad Manager 360 also allows you to configure the publisher’s network, manage ads.txt and establish links with Google Data Studio, a dashboard of reporting tools. You also get direct access to Google Support if you need help setting up a campaign or have other issues.
Features of Google Ad Manager
With so many similar product names, Google Ads, Google AdSense, Google Ad Manager, to name a few, it can be difficult to keep in mind the specifics of each solution.
Google Ad Manager has a lot to offer when it comes to managing your online advertising. There are several features that most businesses will find useful. The most useful features vary depending on the type of business you have, the product or service you are trying to sell or whether you are selling ad space, and the number of impressions your business receives per month.