Do you want to optimize the relationship between your company / your brand and your targets and obtain valuable information? Facebook Analytics could provide you with these elements.

Social media such as LinkedIn, Facebook or Twitter are interesting channels for companies and web marketing campaigns often prove to be effective, provided they capture as much data as possible on the targets. By posting content through every social network you operate, you grab the attention of your coveted targets. However, if you post when you have not yet clearly defined your potential targets or their expectations, your efforts will be wasted.

Fortunately on Facebook

You have at your disposal an analysis tool that is both free and powerful, it is called: Facebook Analytics. Thanks to the Facebook Analytics tool, for example, you will have no trouble measuring the performance of the page you have created on the network for your company. The tool scans everything that happens on your page including views, likes, number of people reached or coverage. Thanks to Analytics, you will more easily achieve the goals you have set for yourself, to name only the invitation of your subscribers to interact with your page, the communication with your customers or the development of your brand awareness. It will also allow you to bring out your most active subscribers as well as the way they interact with your page. A valuable tool in the context of activities related to e-commerce for example.

What Is Facebook Analytics?

Facebook Analytics is a statistical tool offered by Facebook and it is useful if you use social media to promote your brand or your activities. Facebook Analytics inherits an intuitive interface and its interactive dashboard allows you to visualize all the data that Facebook has collected in your pages, on websites, on other platforms or even in your Morocco Email List campaigns. With Facebook Ads, it will be easier for you to get yourself known since the tool uses an audience-based advertising approach.

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By using it, you will be able to carry out a certain number of actions, in particular to collect user and demographic data or to make an optimized follow-up of conversions. So much relevant data that can make your advertising campaigns efficient. Getting started with Facebook Analytics To access Facebook Ads, you must go to your company page and then in the Business Manager tab. If you have not activated the Facebook Business Manager: click here to create your free account It is also possible to go live on facebook/analytics “Measure & Report” then on “Analytics”.

The next step will be the creation of an “Event Source Group”. To do this, you must click on the “Create a group of event sources” button. To validate, click on the name you have chosen as administrator and continue by clicking on “Continue”. You have now taken the first step of using Facebook Analytics.

Here’s the Next Step to Monitoring a Page:

Now that you have a group of event sources, name it. Select “App”, “Facebook Pixel” and “Pages”. Continue by creating a group (click on the corresponding button). A window opens then click on “View Analytics”. You will then arrive on the Facebook analytics dashboard. This dashboard is based on the group that you have just created and that you have selected. To change the name of your group, click on the small cogwheel that you will find at the top of the dashboard.

You will then find the “Business Manager” button. Click on it to reach the Business Manager page, the page that allows you to manage your event source group. To modify your group, click on the small pencil next to the name of your group and replace it with the new name you want to assign to it. Complete the operation by clicking on “Save changes”. In Facebook Analytics, you can still use other options. The dashboard or “Summary” allows you to capture a lot of information and statistics.

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