The first banner ad appeared on the web in the United States in 1994 and was in the form of a small rectangular ad for AT&T, on the first version of wired.com. Years, and billions of ads later, the fundamentals of display advertising remain largely the same.

But what is display advertising? Here is a simple definition.

A display ad, or banner ad, is a “box,” or rectangle on a website that stands out from the rest of the site, and looks distinctly like online advertising. It often features a product image or photo, a brand, and a call to action (CTA).

Display ads can look like simple static images and animations, or they can consist of videos and sophisticated interactive applications. But there’s one thing that doesn’t change: When someone clicks it, it sends them to a company’s Ghana WhatsApp Number List website or dedicated landing page.

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Among the most popular forms of Display Ads are Banner Ads (banners), Interstitial Ads, which often appear before accessing the desired web page, Rich Media Ads, which are more sophisticated, and which contain interactive elements ( audio, video, clickable elements, form, etc.), and finally, Videos Ads, widely used on platforms like YouTube or Facebook.

Why use display advertising?

According to Marketing Interactive, the share of display ads in global ad spend reached 15% in 2020, and only TV advertising is more important.

So what makes display advertising an attractive solution for digital marketers?

Here are five reasons why display advertising is an essential part of any marketing strategy.

1-? An important tool for brand awareness

When done right, display advertising is an essential part of any digital marketing strategy. Display advertising gives you the opportunity to present your brand creatively on the internet and to thousands of potential customers.

2-? The ability to reach your audience like never before (Reach)

With display advertising, you are no longer limited by a user’s preferred social channel or one from an email provider. In fact, your brand can reach and reach consumers all over the internet, whether they are looking for products, services, information, news, or recommendations.

For example, the Google Display Network alone can reach up to 92% of all internet users, and literally everywhere on the web. Whether you use Google, or another demand side platform (DSP), with display advertising, you are likely to reach more consumers than almost any other format online or offline.

Plus, it gives you the ability to reach your potential customers across all devices and formats. Using display advertising means that your brand can be seen by consumers throughout the day.

Create relevant ads with personalized targeting

There are many ways to approach targeting with display advertising. Contextual targeting is the most commonly used. Similar to Google search, you can specify keywords and search terms for online posts and sites where you want your display ads to appear.

There is also the option of reaching your audience using demographic targeting. Indeed, with display advertising, you can target users based on their interests, location, language, demographics as well as type of publication (site specializing in sports, cooking, entertainment , etc.).

4-? Increase your ROI through retargeting

Retargeted ads work much better than standard display ads. Because you are going to target users who have already visited your site and have shown an interest in your product. In fact, the click-through rate (CTR) for retargeting ads is typically 0.7%, compared to 0.07% for ads at the top of the sales funnel.

For campaigns that focus more on conversion, retargeting users with display advertising can be a great way to drive consumers to your site. For example, you can set up a script tag on your checkout pages and retarget people with relevant products to reduce shopping cart abandonment.

Develop your visibility by expressing your creativity

Finally, unlike sponsored links, display advertising allows you to be creative. With advancements in technology, your ads can include interactive elements, videos, live product feeds, and more. !

With the right technology, you can reach the right person with the right ad, at the right time – all with display advertising.

If you select the right pricing model, whether it’s CPC, cost per click, or CPM, cost per thousand impressions, display ads can be an inexpensive way to get your name out there, compared to a TV ad campaign.

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