Here is the definition that Deloitte, the famous British audit and consulting firm, gives of digital transformation: “digital transformation, digital transformation, or even digitization, consists for any company or company to become a digital company, it is that is, an organization that will use technology to constantly evolve all areas of its activity and all aspects of its business models, such as what it offers, the customer relationship, and the way it operates, so as not to name only the most important elements.
As technology evolves, so must your business. At this stage, it is not for companies to choose to transform, rather it is necessary to decide how to transform in order to best start its digital transformation.
In this article, we’ll take a look at the challenges of digital transformation and cover all that it means for businesses today, to help you adapt to technological advancements and this coming revolution, and ultimately , to change the way you do business.
An overview of the digital transformation of companies
The digital transformation of companies can refer to everything from IT modernization boosted by new technologies, with for example cloud computing, to digital optimization, passing by the invention of new digital business models and the exploitation of the big data . In general, this term refers to the use of digital technology to create new marketing and business processes, or to evolve old ones.
For all businesses, digital transformation is also the process of analyzing customer needs and the use of technology to improve the end-user experience. End users can be customers or employees, and many Afghanistan WhatsApp Number List companies must take the views of both into account anyway.
Digital transformation is about changing your business by experimenting with new technologies and rethinking your current approach to common problems. Because it is an evolution rather than a revolution, a transformation does not necessarily have a clear finish line. It is for this reason that it is better to consider digital transformation as a continuous adaptation to a constantly changing environment.
For French or foreign companies, this means constantly looking for ways to improve the end-user experience, for example by offering high-level training on demand, by migrating data to services. cloud, leveraging artificial intelligence, etc.
The different types of digital transformation
Here are three key areas of digital transformation for businesses:
Customer Experience: Work to understand customers in more detail, use technology to drive customer growth, and create more points of contact with customers
Business Processes: Improve internal processes by leveraging digitization and automation, enabling employees to use web and digital tools, and collecting data to monitor performance and make more strategic business decisions
Business models: transforming the business by increasing physical offerings with digital tools and services, introducing digital products and using technology to deliver shared services internationally
Why is digital transformation important?
While each digital transformation initiative has its own specific goals, the main goal of any digital transformation is to improve existing processes. Digital transformation is important because companies must evolve to remain competitive in their industry. If you are not moving, you are actually falling behind.
Digital transformation is essential because it allows companies and organizations to adapt to constantly changing sectors and to continually improve the way they operate.
The advantages of digital transformation
While the ROI of digital transformation depends on a variety of factors, the right technologies can greatly improve how your business operates and how customers engage with it.
Here are three benefits that technology can bring to businesses:
1- Increase productivity while reducing labor costs
Using technology to work more efficiently is one of the best ways to transform your business. For example, for businesses, the time and money they spend training new employees and updating digital resources can quickly spiral out of control. With the right tools, you can reduce those costs and increase productivity.
2- Improve the customer experience
Tech-savvy customers want a great shopping experience through multiple touchpoints: mobile apps, social media, email, live chats, and more, and that’s something tech can do for you. to bring.
3- Make your company more competitive in its sector of activity
Your competitors are necessarily turning to digital transformation, whatever your position on this phenomenon. Choosing not to adopt digital transformation means making the decision with serious consequences to be left behind by most of your competitors.
How to achieve your digital transformation?
To succeed in your digital transformation, maintain the momentum of all your current initiatives towards your ultimate business objectives, and add to your plan the five main drivers of the digital transformation: the digital “twin”, confidentiality, culture, increased intelligence and digital product management.