When using today’s digital levers, Return on Investment (ROI) is often a crucial issue. In online advertising, after investing money on Google ADS or Facebook ADS , you need to seriously optimize your campaigns by testing them, modifying them, and hoping that all your clicks ultimately turn into sales.
Once you factor in the gross profit margin, shipping costs, and other expenses, you may find it difficult to maintain a sufficiently strong ROI.
But what if instead of focusing your digital ad spend on metrics like impressions and clicks, you could only spend your money on tangible results. More specifically, based on the leads, conversions and / or sales obtained? Isn’t that interesting for you? To do this, you need to resort to cost per CPA action.
What Is CPA Marketing?
CPA marketing, acronym for Cost Per Action, is an internet affiliate marketing business model that offers a commission to the affiliate when a Russia Email List specific action is taken by a visitor to their website.
This action corresponds, for example, to the purchase of a product or to obtaining a quote, through watching a video or filling out a web form. In short, cost per action marketing is a form of advertising used by a business in order to generate leads or even sales for its products.
How does CPA marketing work?
The CPA marketing model is a simple concept once you understand how it works. In the CPA marketing business, there are generally 3 players:
The Affiliate or Publisher: The affiliate is the person who promotes an affiliate product. It promotes a CPA offer through different techniques to drive traffic to a business page or offer. Then, the visitors brought by the promotion will make a specific conversion.
Company or Advertiser:
The brand is the actor who partners with an affiliate in order to generate quality traffic to their website in order to increase sales, generate leads or stimulate conversions.
CPA Network: It is a platform that brings together the affiliate, who wants to make money promoting products, and companies who want to sell more products without investing heavily in online advertising.
Here is a concrete example of CPA marketing:
Imagine that a blogger (in the health and fitness niche) has a large number of YouTube subscribers and blog readers. In the example, he plays the role of an affiliate.
He has created a blog that provides tips for internet users to lose belly fat, regularly posting tips on YouTube and recommending specific brands and products to his audience.
After developing the traffic for his site, he then recommends the advertiser’s products to his audience.
A visitor that the blogger returns to the advertiser’s website is referred to here as the lead.
We Then Have Our Example of An Advertiser, Which Is Myfitsante.
Myfitsante manufactures various high quality food supplements that promote weight loss and muscle mass gain. Myfitsante, as an advertiser seeks to expand its marketing scope and would like to take advantage of our blogger’s audience in health and fitness.
A CPA marketing network then brings together the blogger (the affiliate) and Myfitsante (the advertiser).
Influencers, like the blogger in our case, who want to make money doing what they love and engaging their audience, can turn to CPA networks to find companies who want to pay them to promote. their products.
Concretely, the blogger sends his audience to the advertiser’s website and receives remuneration for each action or conversion carried out by his audience.
In return, Myfitsante earns money from the sales generated by the blogger’s traffic. Even if the visitor does not buy immediately, he has become a lead for Myfitsante.