In today’s ultra-connected world, there’s no doubt that content is king. The rate at which people consume content each year is increasing at an exponential rate. Indeed, on Facebook, every day, 10 billion messages are sent, and 4.75 billion contents are shared. On Google, 80,000 requests are made every second, or 6.9 billion per day.
In this content-rich environment, people’s attention is declining and the average attention span has increased from 12 seconds in 2000 to 8 seconds in 2015. In this context, the pressure on content creators is increasing. These must constantly improve in quality. To make a difference and deliver relevant and engaging content to consumers, businesses need to have an effective editorial strategy in place.
What Is an Editorial Strategy?
An editorial strategy, also known as a content strategy, is a roadmap for how you leverage various resources, tools, and content to achieve your online business goals, meet user needs, and resolve user issues. Also, an effective editorial strategy requires setting up user-friendly content that generates interaction on a digital Equatorial Guinea Email List platform, such as a blog, site or social networks.
Your internet marketing results strongly depend on your ability to consistently publish solid content with high added value for your audience. The benefits of implementing a content strategy. As we saw above, content creators and brands are more called upon than ever to develop strategies to engage more users.
Let’s Take a Look at The Main Benefits of A Well-Crafted Content Strategy:
A good editorial strategy aims to create a deep bond between the brand and consumers. This relationship is established when the content touches the emotional side of the person consuming it. As we all know, emotions play an important role in the decision making process.
Depending on the impact a brand has on an emotional level, it can turn simple customers into loyal customers or lose them forever. In addition, a content strategy tailored to the interests of the user strengthens the brand, making it more relevant to the competition.
Educate the public
When a branded site adopts a cohesive content marketing strategy, the power the company wields over its customers is greatly enhanced. Of course, it cannot dictate what the consumer will or will not do, but it can shape him to a certain extent. In addition, the brand can influence consumers to take a more powerful stance on issues that affect the society in which they live.
The foundations of your marketing strategy
An effective editorial strategy can prove invaluable to all of your communication efforts, as it forms the heart of your marketing strategy. Without it, marketing actions lack substantive consistency, which makes them less relevant and of no added value for customers. Which in turn is bad for the brand’s image.
Improve the business results of your company
Naturally, an effective editorial strategy strengthens brand power and influences consumer behavior. Unlike promotional campaigns, this process does not happen instantly or in a very short period of time, but over a longer period of time. The result happens organically, not under the influence of a business transaction.
For the content to be useful to readers, the editorial line must be adapted to the interests of the user, we must understand their issues, without neglecting the brand’s objectives. The strategy should align and relate the interests of the target audience to the goals of the brand. In this way, the content is consumed in a natural way, without being forcibly pushed by the company through an advertisement.
While content is ideally consumed organically, in today’s content rich environment, communication efforts need to be matched with a search engine ranking strategy in order to be as effective as possible.
Find out which channels are right for you
New content is flooding the internet every second, and with people’s attention spans shorter than ever, it’s critically important that you share your content exactly where your targets are. This means that you don’t have to use all the social media or content distribution platforms available, just the ones that matter. For example, one of the best ways to communicate with a young audience is to use social networks like for example instagram.
Determine Which Are the Important Performance Indicators
When implementing a content strategy, you need to decide which metric is right for you. This will allow you to assess the effectiveness and efficiency of your content. These metrics may differ depending on your goals and will also be used to adjust your strategy in real time. For example, if you want to increase your brand awareness, you might want to look at the number of views or subscribers. On the other hand, if you want to improve your connection with your audience, you can monitor the number of comments, shares, time spent on the page, etc.
A well-designed editorial strategy can yield dramatic results. If you don’t have one yet, you should definitely look into it and create one.