A workshop is a workshop organized for a specific purpose by an organization or a company. For an entrepreneur, this is the perfect opportunity to bring together some of his troops – sales team, marketing department, etc. – to evoke an interesting concept or a particular problem relating to their sector of activity. A workshop can be a favorable moment for discussion, sharing, learning, and professional development.

We will see here how a workshop is organized, before, during and after the event.

Before the Workshop

The very first thing to do is to define the objectives of your workshop. What area do you want to work on in order to improve a specific point of your business? A lot of this type of workshop boils down to a waste of time when there is no clearly stated goal.

Next, you need to carefully choose the people who are going to attend your event. And this follows from the objective of your workshop. If you want to solve a specific and technical problem related for example to your customer journey, it will surely be preferable to bring together only the thinking heads of your marketing Azerbaijan Email List department, whereas if you are organizing a workshop with a more general theme, such as motivation at work, you will be able to bring together a larger number of people, which it will nevertheless be possible to split into smaller discussion groups.

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Regarding the location of the workshop, it all depends on the number of guests and the hosting capacities of your company.

The other essential aspect to organize before the workshop is the creation of an agenda that will ensure the success of your action.

Thus, you must establish a list of the main themes to be presented to the participants. Also consider visual aids that may be needed, such as a screen or projector. This greatly helps the audience to focus their thinking and not to scatter.

Take the time to list exactly all the group discussions and activities planned for each step of the workshop. Try to estimate as accurately as possible the time allotted for each activity and make sure that these are adapted to the size of the predetermined groups.

Before your workshop takes place, it is essential to plan an effective follow-up plan. To do this, for example, create a questionnaire that you will hand out to all participants, and give them the opportunity to share their opinion and their feedback. Also plan how you will communicate about this event once it is over.

During the workshop

Once you have your plan in place, try to find ways that will make this moment special and memorable. How to ensure that your teams participate in a positive way in the workshop and get a memorable and constructive experience?

The key to a successful workshop is to get all of your participants involved. If you get up and speak for a full hour, you’re really just giving a lecture – not a workshop. During a workshop, everyone must participate.

Regarding the creation and animation of group exercises, it will necessarily be different depending on the type and format of workshop, for each workshop. However, here is a list of points you can take into consideration each time you organize this kind of event:

Many people are nervous about speaking in public or in an unfamiliar group. If you are planning group exercises, plan for a minimum number of participants for each group, so that people are more comfortable talking and interacting. Also, think about “icebreaker” type activities before getting down to business, so that everyone can leave with full confidence.

It is interesting to mix different types of people in each group. For example, if several departments in your company participate in your workshop, do not put members of the same department in their own group. By encouraging your employees to interact with other departments, for example, they will be able to see business issues from different angles.

Determine how you are going to record and post each group’s ideas. Will participants have to state their arguments aloud while you make them immediately visible to everyone through a board or screen? Where are they going to write their own ideas on a piece of paper and then give them to you? This is a small detail, but one that must be thought out in advance for a smooth process.
Always remember to create the most fun and interesting group exercises possible in order to keep all participants focused and collaborative.

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