Do you remember the days when good search page positioning (SERP) was enough to get traffic to your site? Well, those days are over for a few years.

Today, internet users are no longer willing to scour the pages of Google search results to get what they are looking for. Often times, they don’t even go all the way to the end of the first page of search engine results.

Therefore, your page must be in the top positions of search results, otherwise you risk that your target audience will not find you on the internet. But still, being in the top 3 is no longer enough. In today’s market, you need to make the user confident that your page is also relevant to their Google search. Rich Snippets or Rich Snippets help them make this decision.

What Is a Rich Snippet?

Rich Snippets, launched in 2009 by Google, are structured data tags that are implemented in the HTML codes of a site, via the “Google schema” or “schema.org” protocol. The purpose of these semantic tags is, on the one hand, to expand the information offered to the Internet user, and on the other hand to include Rich Snippets in your HTML codes. Google can USA Email List better understand the information and data on your web page.

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To better understand what a Rich Snippet is, you first need to understand the basics of a snippet. In practice, a “snippet” is simply the formatted display of structured information that is provided to users during a Google search. It is an extract of information from a web page that allows you to learn more. This excerpt is composed of a Title, a URL and a small description of the page in question.

But for a more relevant and user-friendly Google search result, in 2009 the American company introduced Rich Snippets or rich snippets to offer an optimal user experience to Internet users. Thus, a rich snippet is an additional piece of information on your web pages, such as a review or a rating. It helps the user to get a better idea of ​​the data on your page before they click on your URL. In addition, for Google, a rich snippet helps its robots better understand the data and structured information contained in a page. And for the website, it increases the click-through rate to its page during a Google search.

An Internet user can find this structured data or enriched results, on the Google search engine, below the title and the URL, just before the description text. The main search engines now use this structured data to give Internet users better search results. You can use the Rich Snippets to indicate whether the search matches a person, product, place, recipe, or something else.

When to Use Structured Data?

There are many convenient ways to use structured data to improve your SEO.

Here are a few :

Reviews and ratings
Reviews are an important tool that people use to make their decisions. In fact, 72% of young people research the options available to them before making a decision in store. This means that your product, business, software, or recipe needs good reviews or a rating to stand out from the crowd.

Today, when a user listens to a podcast, buys something from an online seller, or downloads an app, they are often asked to leave a review. Indeed, the ratings and opinions left by Internet users are invaluable tools for determining the quality of a company’s services or even its products. And the more positive the opinions are on an enriched snippet displayed by Google, the more the audience and the click rate of a page increase.

To display structured data as a review on Google, you just need to put the “AggregateRating” tag using schema.org. Note that your structured data should update automatically on Google as comments arrive.

People

You may have noticed that Google and Bing now show rich results from LinkedIn when you search for certain people. Similar results are possible for any website that includes profiles of its staff and others relevant to the organization on schema.org.

Information that can be displayed through this tag includes name, title, role, professional affiliations, and contact details. Having a photo and other additional information helps to build trust between the person and the user and gives a feeling of trust and therefore authority.

Allowing the Google user to access your address or phone number immediately helps the Internet user to quickly establish contact with your business. Products and software Adding structured data about your products and software is another way to use Rich Snippets on Google. You can include the most useful information about your product there.

The product rating isn’t the only thing you can display. You can also add specific structured data, such as product availability and cost. Serial number, price range, on-hand stock are also things you can view using Rich Snippets on Google.

Companies and organizations
Suppose a person does a Google search for “Chinese restaurants”. The results that will be returned to it by the SERP will be local businesses, close to its geographical position. These could be the opening hours of a Chinese restaurant, the distance the person has to travel to get there, and customer reviews of the dishes.

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