In the life of a startup, there always comes a time when you need to raise funds. It will therefore be necessary to get in touch with potential investors in order to convince them of the viability of your project. To pass this exercise, the document indicated is the Pitch Deck.
What Is a Pitch Deck?
For anyone who has experienced the realities of a startup or who has evolved in the field of entrepreneurship, the term “pitch deck” is nothing new. But for those who have never heard of it before, we will explain what it is about so that you can obtain Montserrat Email List financing to match your ambitions.
The pitch deck is of English origin whose literal translation into French can mean “flight deck” or “launching”. The main objective of the pitch deck is to present the company’s project to potential investors in order to make them want to enter into the capital of a company. But this presentation must also tell a story and contain a human component in order to know a little more about the promoters of the project.
It is a document that is not that easy to write when you do not know exactly how to go about it. The emphasis must be on the visual and on the quality of the text which must be short since it is above all a question of retaining the attention.
There are several examples of pitch decks made by big companies like Airbnb, Mint or Mixpanel. You can easily find them on the web and these presentations correctly reflect the characteristics that we will discuss in the rest of this article.
The Characteristics of The Pitch Deck
One of the fundamentals of the pitch deck is to make your project, no matter how complex, easy to understand. In general, the founders of startups are technicians in their field of activity so they are expected to master their subject.
But what must be understood here is that it is not a question of explaining in complicated terms what your project is all about, since your investor will probably have no special knowledge in the field. It will rather be a question of popularizing and presenting in simple words the functioning of your activity.
In order to highlight your visuals, it is recommended to make a startup pitch with slides and templates. Very simple tools like PowerPoint or Keynote can help you achieve them.
In addition, to make the content digestible, each slide should not contain more than three ideas expressed in a maximum of twenty words. Likewise, the principle is not to drown your interlocutor in a template or by demonstrating that you are an expert in your field, but rather to make him understand your vision, the different aspects of your project as well as your business model. So, be simple, true and effective.
The Different Stages of A Good Pitch Deck
There are several steps that lead to a good pitch deck, but there is no standard plan to make it happen. Everything is going to depend on the values of your business and the story you tell.
For example, some will choose to introduce the team first, because it is the most important resource in the company, others will put it at the end.
Let’s just note that it’s still a good idea to talk about your associates at the start of your pitch deck when they have experience. It will then be more interesting to put the team and its achievements forward.
Here are the steps you can use to build your pitch deck.
Introduce the team
It is customary to say that we do not invest in an idea, but in a team! For a startup, it is therefore essential that the management team be made up of the right people, with the capacities and aptitudes required to carry the project and achieve the initial objectives.
In principle, this is about giving investors confidence, by proving them that the invested funds will be in good hands. We must therefore present each person, their experience, and say how their presence in the group is decisive. You can take inspiration from the Pitch of the Buffer company to get a more precise idea of what we are talking about here.