Anyone who has ever been involved in the process of designing a website or mobile application knows the term “mockup” and understands its importance.

If you are not a web designer and the flow web design work remains a mysterious concept, we will try to enlighten you with this article that evokes an essential step in creating a website: the mockup.

What is a Website Mockup?

In the world of web design, a website mockup is a kind of mockup, scenario, or even a high-fidelity simulation that aims to represent the appearance of your website. Mockups combine the structure and logic of a wireframe (the technical backbone of your future website), but with the addition of images, photos, and graphical and user interface elements that the final product will include.

These website mockups don’t include the Hong Kong WhatsApp Number List transitions and usability features that you’ll see in the prototype and final product, but they usually feature simple navigation features and basic interactions.

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A mockup will help you define the following graphic elements:

Information architecture, that is, how you will organize information within your website, in terms of logic and hierarchy. User Flow, i.e. how the user will interact with your website and the navigation UX.
Visual hierarchy and layout, which concerns everything that appears on your web pages, their size and position in relation to each other, as well as their spacing.

Colors: Your mockup usually always contains the color palette you will use in the final product.
Typography: A mockup incorporates the exact types of fonts and character sizes that your final product will feature.
Images and Icons: Use Scalable Vector Graphics (SVG) like formats and high quality images that exactly reflect the overall visual impression you want in your final product.

In short, a mockup will help you define all the essential factors and elements of your website project, with the aim of ensuring the best possible user experience before the coding phase begins.

Why design a website mockup

There are many reasons why it makes sense to design a website mockup. Basically, this step will help get your site project to market more effectively, reduce development costs, and increase its chances of long-term success. Here’s how :

– By quickly detecting errors in design, conception
When you create a website mockup or mockup, you will quickly see if your design is working or not, both in functional and aesthetic terms. This step will allow you to experiment with several versions of your design work until you achieve perfect aesthetic harmony.

– By obtaining essential comments and feedback at an early stage
Mockups also give you the chance to gain valuable feedback from customers and stakeholders before the coding stage begins. Presenting a clickable website or blog mockup that features high-quality visuals is a great way to convince your client that your design approach is right for their product and fits. to their brand values.

– By improving collaboration and communication with your development team
Mockups help bridge the gap that sometimes exists between the different teams in charge of creating a website, and can be used to streamline the transfer process to developers, that is to say when you hand over the final design to the developers. developers, with the resources and instructions they’ll need to code your mockup and turn it into a successful, living product.

Where to find free mockups

You can easily find mockup tools on the web that allow you to create high-level models, such as Moqups, Balsamiq, Muckplus, or UXPin.

PSD template-type mockup solutions are also very popular. What we call PSD are simply Photoshop compatible image files. But you don’t have to use Adobe Photoshop software to take advantage of this format. Gimp software, for example, is very popular, plus it’s free and open source. And then there are many websites where it is possible to download PSD mockups for free, like Dribble, Behance, Deviant Art, Web Designer Depot, etc.

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