In 2020, everyone knows how essential video is for content marketing . But it has become imperative to be good at it, as the trends supported by the numbers are unmistakable. For example, there are 5 billion YouTube videos watched every day!
The specialists in digital marketing also noted that the video format played a role more prominent throughout the customer journey, while all of us could see how the consumption of traditional television content had declined recently, especially among young people who have set their sights on the mobile medium is social networking applications.
A fundamental trend
In the very near future, the majority of e-commerce Uganda Phone Number List transactions will be carried out on mobile devices, through social network applications that primarily stream video content. Instagram has already started to follow this path, as has Snapchat or TikTok.
Google, of course, does not intend to be left behind and we can expect an imminent reaction through its star video platform, YouTube. Moreover, the Mountain View giant has just released YouTube Shorts , a video format similar to that of TikTok, as if by chance … Note also that Apple Pay is increasingly adopted by fans of the Apple brand.
Video is also starting to flow to Amazon product pages at a rapid pace, and Facebook purchased a live streaming startup called “Packagd” in December 2019. Meanwhile , in July 2020, Popshop Live, an e-commerce platform, succeeded in raising $ 3 million to allow its partner stores to offer live streaming sessions.
To be honest, it would hardly be surprising to see massive adoption of online transactions in social video applications occur within the next few years.
The case of China
Let us now look at the case of China. On “Taobao”, the country’s largest e-commerce platform, 42% of product pages include short videos, and live streaming is growing rapidly. From January to August 2018, this company generated more than $ 15 billion in sales through live streaming, which is a staggering increase of almost 400% from the previous year.
But that’s not all.
A young woman named Viya, live-streamer and online influencer, has become an internet sales phenomenon in China. She runs a live online shopping empire that weighs a whopping $ 60 billion!
In November 2019, reality TV star Kim Kardashian teamed up with Taobao to promote her perfume brand “KKW” for a live session broadcast during National Singles Day, a must-see shopping date. is held every November 11 in the Middle Empire. As a result, she sold 15,000 bottles in just a few minutes!
In China, again, there is a surprising new subset of influencers who stand out in video apps: farmers!
These people who inhabit the lush green countryside of China broadcast almost daily live streams from their orchards, to show the quality of their fruit and the different varieties available to consumers. By selling directly to consumers rather than going through intermediaries, these farmers are able to create a loyal clientele and above all improve their income. It also gives the opportunity to viewers (the people who watch these short videos) to see the face of these small independent producers, and to support this type of direct sale, which allows consumers to receive fresher and tastier products. those available in local markets.