The concept of user experience design, more frequently called UX design (User Experience design), refers to any interaction a user has with a product or service. UX design takes into account every element that shapes that experience, what the user feels and how easily they accomplish the desired tasks. It can range from the feel of a physical product in your hand to the simplicity of the checkout process when purchasing a product online. The goal of UX design is to create experiences that are simple, effective, relevant and enjoyable for the user.

Here is the definition that Don Norman, a famous professor and researcher at the University of California, specializing in cognitive ergonomics, gives of UX design: “User experience encompasses all aspects of user interaction final with the company, its services and its products. ”

UX design is a discipline that will therefore combine many elements:

market research, product development, website creation, strategy and design to create transparent user experiences for products, services and processes. The final objective is to build a bridge to the customer, and to help companies take better account of their needs and expectations.

When talking about UX, the term user interface (UI) design will inevitably appear. However, it’s important to recognize Switzerland WhatsApp Number List while they’re often used interchangeably, UX and UI are two different things.

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According to Ken Norton, partner at Google Ventures, and former product manager at Google, “UX focuses on the user’s journey to solve a problem, while the user interface focuses on how it looks and how it works. surfaces of a product. ”

We often tend to confuse UI design (User Interface design) with UX design, when there are differences between the two. User interface refers to the actual interface of a product, such as the visual design of the screens a user navigates through when using a mobile application, or the buttons they clicks while browsing a site. web, etc. UI design is all about all the visual and interactive elements of a product interface, covering everything from typography and color palettes and animations to navigation touchpoints like buttons and scroll bars.

UX design and UI design go hand in hand, and the design of the product interface has a huge impact on the overall user experience.

To provide a good user experience

To provide a good user experience to their customers throughout the purchasing journey, companies therefore need these two professions, UX designer and UI designers, in order to design optimized sites and applications.

For the purposes of this article, we have selected 10 well-known companies that have done an excellent job in their approach to UX design, via their website or mobile application.

10 successful examples of UX design, by companies that have placed UX design at the heart of their strategy:

Provide a personal user experience with the Starbucks mobile app
Starbucks uses smart personalization in its mobile app for orders that are made online, incorporating user purchasing histories and patterns. As humans and consumers, we all have our own habits and often order the same things in cafes or restaurants. And for most of us, it’s easier to order from a list of previously ordered items than from an extensive menu.

Users who regularly use the Starbucks app rarely resort to the full menu. Instead, they look at the “Daily / Weekly Products” tab to see if there is anything new, then select what they want from the “Recent” tab. This is why the Starbucks app is fun to use and offers the best possible user experience, especially when compared to other apps of the same genre, where you have to scan the full menu every time. With the Starbucks app, there is no need to add items to your favorites list, since it happens automatically.

Google, the king of super fast loading

Fast loading has always been a priority for Google, and so has everyone in ecommerce. Being fast and efficient helps people get what they want right away. The Google Store site loads in just over a second, which is good, because every additional second that we users have to wait makes us more likely to look elsewhere. That said, Google Store isn’t just popular for its fast loading. It is also an effective application. Their checkout process allows the user to seamlessly move from shopping cart to confirmation. Google knows if you are a new user or a former user, even if you are not signed in. So it doesn’t bother to ask if you are a new user or a former user, or if you want to register or continue as a guest. Google avoids these unnecessary questions which make our user experience less pleasant.

With Yelp, everything is findable
Yelp is a San Francisco app that posts crowdsourcing reviews for local businesses, and the best thing about it is that it allows you to find absolutely anything you want. First and foremost, it uses smart defaults using your current location, so you can quickly get a list of frequently searched options. On the search results page, a combination of helpful reviews and filters helps the user find the perfect destination.

Yelp also uses Google Maps for users who have a specific geographic region in mind. The use of Google Maps brings an instant sense of familiarity to most of the users. On the detail page of the location of the store you are observing, you can quickly get all the information you need, including timetables, menus, routes, top reviews and tips. In addition, Yelp now goes one step further and offers the option of pickup or delivery.

Habitica uses “gamification” to boost your productivity

Many websites and apps now use what are called “gamification” elements, a concept of making any task or service appear as a game.

Habitica is a free Habits and Productivity app that treats your real life like a game. And it literally turns your to-do list into a game. You get rewards in the form of coins and experience points for checking off items from your list. But if you fail to complete all of your daily tasks, your points are deducted. Once you reach a certain level you can start questing and having as much fun as with a real game. Habitica therefore relies on the game to make the UX of its mobile application fun and captivating, unlike the Most to-do lists that can be pretty boring. And that makes users more productive.

Duolingo offers you a frictionless UX
Duolingo is a free mobile and desktop website and app that is now well known to all who want to learn a new language. What is remarkable about Duolingo is that after three easy questions, users can already start to learn a new language and set a goal for their learning. This frictionless approach goes against many competitors. Rosetta Stone, for example, urges its users to choose a plan, pay, and open an account before getting started. Each of these steps adds friction that can cause users to abandon the registration process for good.

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