Curious about good examples of content marketing for inspiration? From IKEA to Fungi Perfecti, Linda Krijns shares 6 that have caught her eye lately. In addition, she also gives 3 useful tips for companies with a limited budget and/or access to special content and resources:

  • Use a tactic that others are not yet adopting
    What is the missing statistic in your industry? Do you dare to share all the knowledge in-house completely publicly?
  • Come up with something unique and apply it very consistently
    Whether it’s inhakers or a specific format that is still little used. Also dare to persevere if it does not immediately yield the intended success. Because sometimes the impact only arises when you have made and published a lot and people start to see it in its entirety.
  • Reuse content in a creative way
    For more impact with almost the same resources or because you combine offline with online. No inspiration? Then check out these 46 ideas .

Ultra fair content

Sigrid Van Iersel predicted it at the end of last year in her Chief and VP of Training Email Lists preview of storytelling trends : 2022 is the year of ultra-personal stories. You may have already noticed this, because you can hardly ignore it on LinkedIn.

Chief and VP of Training Email Lists

Speaking language, idiosyncratic character traits and personal dilemmas of professionals: everything is shared on the socials. On LinkedIn, it is mainly the personal goals that have been achieved, new challenges that we take on or the sharing of sadness and frustrations. Sharing success and failure strengthens the bond with your followers (to a certain extent).

Personal Dilemmas

This also applies to storytelling. Good storytelling is about successes and setbacks . Feeding your customers only with success stories can come across as unbelievable and impersonal. Not everything can go well. And it is also good to share how you did not give in to a setback, but how you solved this ‘problem’ again.

Just think of a good friendship. You don’t just share your success stories with each other, do you? Especially when a good friend asks ‘how are you?’, it is nice to also tell us what is not going so well. That strengthens the bond.

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