With a catchy video you can attract and keep attention on social media or your website. You can expect a lot of cool things in the video field next year: how about live video shopping, super-fast video editing and an explosion in video shorts? These are 7 video trends for 2022!

1. Live video (shopping)

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Live video has already exploded in the past year, and my expectation is that live streaming will explode next year. We all know the cool live streams on YouTube, LinkedIn and Instagram. Usually a knowledge transfer or entertainment with a lot of interaction.

In 2022, that interaction will go one step further. I think Finance Directors Email Lists next year we will also go shopping via live streams. This is already a common way of shopping in China: asking questions about products during a live stream and pressing the ‘buy’ button from the stream.

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Last year YouTube, Amazon and Facebook have been busy with live shopping events, and Instagram also seems to be working on live shopping features . I’m very curious how this will develop in 2022, but bet that we will buy more and more via live streams in the coming years!

2. Selective & 1-on-1 Videos

The past few years have mainly revolved around mass video: you make a video and hope that as many people as possible will watch your video. My expectation is that in 2022 we will start making more videos for small groups, and even 1-on-1. Imagine that you have bought a car, and that your car dealer sends you an app with a short video when your car has arrived. How thoughtful is that? Or if you ask a question about a new dishwasher, and you receive a video with a short personal explanation. And how about a celebrity who makes a movie for a big fan?

The films that are made in a personal way for a selective group of people, or 1 person, can be extremely valuable. My expectation is that we will see more of those videos in 2022. These videos don’t have to be slick, and can be filmed simply with a small camera or phone. The more personal and real, the better.

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