If you have an e-commerce or an online sales platform, you have necessarily heard of Google Ads (formerly Google Adwords) advertising campaigns and may be noted that certain agencies specializing in SEA, or natural referencing, display the label ” Google Partner ”.
And yes, there are web marketing agencies specializing in the advertising network created by Google in the early 2000s, which can advise you on the best strategy to adopt with Google Ads, taking into consideration your objectives and your budget. The advantage of the advertising service offered by the search engine giant is that it will allow you to reach the right audience at the right time and in the right place. Google Ads is indeed a real machine designed for customer acquisition, capable of converting Internet users into potential customers for your online business.
Customers for your online business
In addition, it is a smart tool, because your advertisements will be targeted according to the keywords searched by Internet users, and even their browsing behavior by being analyzed and taken into account by the intelligence of the famous search engine. .
In terms of your advertising spending, you only pay when a user clicks on one of your ads, this is called CPC, or cost per click. You are therefore guaranteed not to pay for anything.
So, you have 3 possibilities, finally, to launch a Google Ads campaign.
Either you get started, with reading on the subject on the web, tutorials on Youtube, etc. This might be possible if you’re new to e-commerce with a small business, and you don’t have a ton of money to spend in the advertising industry anyway. But it is going to take you a Nigeria Phone Number List very long time, and you are certainly going to pay to learn.
The second solution is to hire a full-time specialist. It can be considered for an e-commerce business of a certain size, but for most e-commerce, it is a difficult option to consider because it is too expensive, although the person hired can cover others. functions, such as SEO or advertising on other platforms like Facebook, Instagram, or Pinterest.
The advantage of the third solution, which we will discuss in this article, is that it will provide you with tailor-made advertising solutions and strategies for a period that you will determine. In addition, the experts who work in web marketing agencies specializing in paid referencing and Google Ads in particular, have years of very valuable experience in the field, which will allow them to make a quick diagnosis concerning the strategy to be followed. for your particular case. Not to mention that these professionals are always up to date, and they know all the new services and new updates introduced regularly by Google.
So if you want to call on Google Ads experts to optimize your online advertising investment and increase qualified traffic to your e-commerce site, take a look at the top 10 that we have prepared for you on this subject.
This Parisian web marketing agency is an essential specialist in media management and consulting.
Regarding Google Ads, one of their areas of expertise, Junto’s priority objective is to
“Boost your sales and your prospects, while controlling your acquisition costs”.
Their team of online marketers are here to help you get the most out of Google Ads using the Google Display Network, YouTube, as well as the search engine itself.
In addition to Google Ads, Junto can advise you on advertising strategies to adopt with the largest current media and social networks: Facebook Ads , YouTube Ads, TikTok Ads, Instagram Ads , etc.
So if you want to take advantage of a global SEA strategy driven by a Google Ads Premier certified agency, contact Junto on +33 (0) 1 76 42 08 04 and discover their Junto.fr website.
Ads-up is a digital agency specializing in paid search and certified Google Partner. To create and optimize your Google Ads campaigns, Ads-up is the ideal partner, thanks to its expertise and experience in the field of search engines and social networks.
This SEA agency, present in Paris, Lille, Marseille, and Bordeaux, knows a lot about the digital levers that can allow your website to take advantage of the possibilities offered by Google Ads with complete peace of mind.
The Ads-up teams first analyze the SEM characteristics of your industry, and the strategies implemented by your main competitors, then they set up Google Ads campaigns which aim to increase your figure business.
The Ads-up agency offers you a free audit to get started.