Facebook is one of the world’s leading social media platforms. Since the launch of its website in 2004, its popularity has only increased over time.
Facebook now has more than 2.7 billion monthly active users at the start of 2021. It is therefore the largest social media network in the world. This social network created by Mark Zuckerberg has become an essential social media channel for your e-commerce and can give you the opportunity to generate both organic leads or prospects with adequate marketing strategies, but also leads from advertising. , through the Facebook Ads advertising network.
In this article, we will discuss several effective web marketing strategies that aim to generate “Facebook leads”, both organic and paid.
But before we begin, let’s briefly recall what a “lead” consists of.
A lead is a user who has expressed interest in your company’s offers, by sharing their contact details, providing their email address for downloading an offer, clicking on an ad in Facebook, or leaving a comment on a sponsored post.
The generation of prospects or leads is an essential process, because it is located at the very beginning of the sales funnel of your Benin Phone Numbers List e-commerce sales logic. The more leads you get, the more leads you can convert.
Even with poor conversion rates, the more leads you get, the more customers you get, it’s that simple. Adjusting every step of the funnel and optimizing every CTA in your ad copy is a different story.
But let’s first see how to generate as many leads as possible organically, that is to say without going through Facebook advertising.
Tips for your organic lead generation
What is called “organic reach”, or “organic reach”, is the number of people who see your content without a paid delivery medium. This includes who sees your posts as well as your Facebook page.
To gain a foothold in organic acquisition with Facebook, it is essential to understand how the platform’s algorithm works.
Like its competitors, Facebook cares primarily about the online experience of its users and constantly strives to improve it through relevant, high-quality content.
And since overly promotional content is not suitable for users, Facebook has really limited this type of content for a few years.
Here are some strategies that will allow you to boost your organic reach on Facebook, and therefore your lead generation.
Strengthen your presence and the authority of your brand on Facebook
Increasing your presence isn’t about increasing likes on your page. The number of likes of your page does not give any serious indication of the performance of your content.
You have to ask the right questions: what matters is to build an authority and a legitimacy that allows you to give the impetus to your audience to take action and go to your website.
Here’s what you can do to improve your audience’s engagement with your content.
First and foremost, it’s about getting the right audience to your Facebook page.
This is why you should especially not try to develop your Facebook page to the detriment of creating a targeted audience.
This is because you are looking for people who are perfectly suited to your business interests. The more relevant the content you post is to them, the more likely it will appear in their feeds.
You will need to make sure that your brand has a strong presence. To do this, constantly reinforce your message, post relevant content on your website, and always be consistent.
And then, make the most of the information you have about your audience, to create what is called a “persona”, a kind of target audience model established specifically for your Facebook page. Some of the information that interests you in building this typical profile include gender, age, place of residence, profession, interests, etc.
Then you can create a personalized audience, modeled after your ideal persona. This way, when you put a post in the spotlight, you are more likely to reach the people you are targeting.