If you would say at a birthday or in a bar 25 years ago that you work as a ‘social media manager’, many would have looked at you strangely. ‘Social media?’ Nowadays Shandong Mobile Phone Number many people know roughly or roughly what you mean by it. However, there is a chance that you still have to explain what your position entails. In addition, a lot has changed for social media managers over the years. Which skills are important? And what activities does a social media manager engage in on a daily basis? The infographic below answers these and other questions.

 Social Media Manager

To get a good idea of ​​what the life of a social media manager looks like and to understand (a little bit), SocialInsider conducted research. asked 300 marketers questions to learn more about their skills, goals, work and the tools they use. They also interviewed 11 social media executives worldwide to gain insight into their careers and future prospects. They have incorporated the summary  responsibilities) and future (what do they expect their career to look like).

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 Tasks and Challenges

What social media managers carry with them as baggage is creativity and analytical skills. They have an affinity for art and writing. Half have a bachelor’s degree. In general, social media managers are concerned with content creation (50%) and strategy formulation (45%).

The challenges lie in generating engagement (65%) and publishing unique and interesting content (49%). The most used platforms are Instagram (87%) and Facebook (73%). They see a bright future ahead of them; the industry offers great opportunities in which they certainly want to continue to develop.

Want to learn more about what the life of a social media manager is like? Then scroll down to view the infographic. Click on the image for a larger copy. An extensive report on the research and the results can be downloaded for free.


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