In her article Leonie Buijsse-Mgbemena calls this the participation inequality. She shares 6 tips to activate the silent majority and invite them to make themselves heard. Good to keep in mind if you do feel some disappointment about the minimal influx of responses. This is not only about participation, but also about communication. Ultimately, 100% of citizens do want to be informed, even if they do not actively participate.

Opportunities on the map

Another interesting and practical example of how as a government you can use technology to directly help the citizen, and hopefully gain some trust again, Harmen van Doorn shares in his article in which he shares 3 secret tactics to edit Google Maps . It is well known that as a company or museum you can literally and figuratively put yourself on the map via Google Maps. But Maps also offers many opportunities for municipalities. Did you know, for example, that as a local government you can take more control over your audience flows? For example, by marking temporary detours on the map or the desired parking spaces at events. You can also use it to monitor the crowds in the public space.

As a government, you can claim your spot via COO Email List the POI. For example, the municipality of Breda made sure that the public toilets can be seen in Google Maps, in order to increase the accessibility of the public spaces in the city.

COO Email List

Breda worked on accessibility and therefore made the public toilets findable in Google Maps.

3. Brands and Society

Back to the commercial sector. Because although many citizens think that it will come down to business when it comes to effectively tackling social problems, that does not mean that this applies to trust in companies in all areas. So there is still a clean task for the communication professional.

Cyber ​​security and sustainability

For example, we are not at all reassured that everything is fine with cyber security and the handling of our private data by (commercial) parties. Last year, there were regular reports of data breaches that seriously violate the privacy of citizens. And they are increasingly aware of the sensitivity of this information.

84% of consumers say uncertainty about their privacy is making them less likely to use services from companies that leverage customer data. It is therefore smart to put data security high on the agenda, writes Juriaan Vergouw in his article . The same goes for actions in the area of ​​climate change. No less than 65% of Dutch consumers believe that as an organization you should show what your impact is on society and the environment. And that you should not only communicate about your products or services that you offer. And don’t think you can get away with just speaking out about social issues. Citizens do not want words but deeds. We need to talk about providing solutions. So concrete actions.

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