As I wrote in my previous article , a good 95% of the Dutch longs to visit a business event, sports event and entertainment again. But recent times has had a major impact on the sector. Both positive and negative. The rapid technological transformation has provided unprecedented new opportunities and breakthroughs. But the visitor himself has also sometimes changed completely, which in turn brings all kinds of challenges.
More micro moments
One size does not fit all Earlier I wrote about the ‘ hybrid normal ‘: the far-reaching fusion of physical and virtual events. I now see some organizations including a mix of both physical and virtual events in their event strategy. I work with parties that are really committed to virtual-first and Israel Phone Number organize a high-quality physical network event once a year, organizations that are completely going back to physical, but many organizations still have doubts.
To set yourself apart from
In a recent survey , 71% of organizations indicated. That they keep their event strategy mainly ‘digital’. Due to the many positive effects and results. I also see much more of a shift here from. What an organization wants itself, to mapping out the wishes of the visitor. Many visitors indicate that for most elements of regular events, they prefer to visit a virtual version than a physical version.