Today, most of the marketing decisions you make for your online business are based on data. Whether you are running an ad campaign on Facebook or are looking for keywords for an article posted on your blog, data, or data , in English, is your real allies to obtain better results.
Why is that ? These famous data will allow you, among other things, to understand how users interact with products for sale, applications and websites.
However, this information is vital to improve and update your commercial offer, provide relevant information to Internet users, and finally provide your audience with smooth, pleasant and seamless online experiences.
As you can see, having as much control as possible over your data in order to choose your digital strategy with confidence is a fundamental element.
This is exactly what the Facebook Conversions API gives you .
What exactly is the Conversions API?
Facebook conversions api is a tool that allows sending web events from your servers to Facebook servers. It is able to detect specific actions performed by users on your site, and provide valuable data for your future Facebook advertising campaigns.
How do I configure the Conversions API?
There are two Angola Email List solutions for setting up the Facebook Conversions API.
In manual mode:
You will need to follow the instructions on the Facebook developer site.
Keep in mind that this type of setup requires some coding knowledge. Either you can call a professional, or you can opt for the solution described below.
Using a partner integration:
We recommend using a partner integration to configure the Conversions API. This will make it easier for you, especially if you don’t know anything about computer code, or if you don’t have the time or resources to do it manually.
There are about twenty of them, and they are classified into different categories:
customer data platforms (Tealium, Segment, Signal, etc.)
commercial platforms (WordPress, OpenCart, EasyStore, WooCommerce, etc.)
tag manager (Ensighten, Apptrian)
System integrator (Integromat, Zapier, Leadsbridge)
Allocation platforms (Eulerian)
In addition to making the setup process easier, some partner integrations will let you connect the Conversions API to a few hundred apps and thousands of modules, such as Google Sheets, Magento, MySQL, WooCommerce, Shopify, and many more.
How do I access the Conversions API?
Assuming that you will be using a partner integration platform to configure the Conversions API, you will need the following:
An account of the partner integration platform of your choice
A Facebook account
A Facebook Business Manager account
Your Facebook pixel ID (which you will need to install)
Once all of these are in place, you will need to connect your Facebook account to your chosen integration platform. Rest assured, this usually only takes a few clicks.
What are the benefits of the Conversions API?
As we have already said above, the Conversions API will give you access to valuable data on how users interact with your website. So how is the Conversions API different from other similar methods, like cookies, which also collect data?
The main difference is that the Conversions API collects data through the server, not the browser. Thus, the data collected is sent to Facebook servers for analysis, with the aim of providing you with additional information.