Why train at SEA?

Search Engine Advertising, or paid referencing, allows you to promote your website by paying search engines or certain social network platforms.

It is a strategy that ideally complements your natural referencing action, more frequently called SEO (Search Engine Optimization), but also your SMO (Social Media Optimization). These three techniques are also included in what is called SEM (Search Engine Marketing).

Thanks to the SEA, you will be able to gain visibility, acquire qualified traffic on your site, and consequently generate more sales.

The objective of a SEA training, as we will see in this article, is to give you the tools and skills to launch effective advertising campaigns on Google Ads , of course, but also on the main networks and media. social networks which now all have their own advertising network, such as Facebook, LinkedIn, Instagram and Twitter.

The final objective, following your SEA action, will be to generate a return on investment. And one of the great advantages of paid referencing is that you can measure your performance quite precisely, and adjust your strategy in real time, depending on the results observed.

If you are told: your SEA expenses will amount to € 10,000, you may find this amount exaggerated if your company has only a few years of existence behind it and ten employees. But if your Paid Ads efforts on social networks earn you 3 times as much, the France Mobile Number Database amount of the initial bet appears to be secondary.

France Mobile Number Database

At first glance, an SEA training program may seem rather unattractive at first glance to those of us for whom the subject remains vague and distant. But know that paid referencing is a sine qua non for the success of your online business, and understanding its workings remains essential to launch effective advertising campaigns on the internet and generate business for your e-commerce.

In a good SEA training, we will introduce you to the main SEA and social media platforms, and teach you a lot of things, such as setting up a Google Ads campaign, the different types of campaigns (Branding, Display, Retargeting, etc.). choose your keywords, create effective landing pages, among other things.

Here are 3 courses for you that will allow you, in 2021, to discover the SEA or to deepen your skills in the field:


Locoform is an ideal course if you are new to SEA. Most groups are admitted (current employee, job seeker, etc.), with the exception of students.

It will be provided by digital marketing professionals, certified Google Partner and can be done either face-to-face or remotely, depending on your preference.

During this training, you will learn how to set up an effective and perfectly optimized Google Ads (formerly Adwords) campaign, after having previously observed all types of Google Ads campaigns, and become acquainted with all the elements and techniques essential to create a sponsored links campaign and manage the overall paid referencing of your website.

Here are the main objectives put forward by Locoform:

  • Understand how sponsored links and Google Ads work
  • Be able to choose the right keywords for your Google Ads campaign
  • Manage and set up a SEA campaign with Google Ads
  • Monitor performance

To provide you with as much knowledge as possible during this training, Locoform’s experts use different teaching methods and strategies, such as case studies and practical cases, in addition to the essential theoretical notions to be acquired.

At Locoform, SEA training generally lasts 4/5 days and is billed at € 1,200. Do not hesitate to ask them for more details, because Locoform can, for example, take care of certain methods of financing your training, likely to reduce its overall cost (CPF).


At Novolinko, we offer you individual training in SEA, with customizable content, which can be done remotely or in person.

All types of public are accepted: employees, job seekers, students, etc.

Here are the main objectives that the certified trainers of Novolinko will have the task of transmitting to you:

  • The challenges of paid referencing.
  • Define the essential elements of a Paid Ads campaign.
  • Create and implement a campaign.
  • Set up an advertising campaign on social networks.

During this training, you will learn in detail how to create your own SEA campaign, with Adwords, by first creating your AdWords account, then going through all the steps essential to the success of a SEA campaign:

  • structuring and setting up your campaign
  • Steering and performance management of your campaign
  • Learn how to adjust your bids
  • Writing of high-performance ad texts
  • Daily monitoring and improvement of conversion rates
  • Exercises and final assessment by MCQ, certification

Novolinko, a certified training organization, contacts you before the training for a telephone interview which aims to understand and identify your needs, and this institution guarantees you personalized training supported by experts, via an educational platform that promotes learning and follow-up.

At the end of your course, a recognized certification will be issued to you.

This training lasts 3 days and the price is € 2,100 (CPF fundable, Personal Training Account)


Dawan is a training center present mainly in Paris, Lille, Lyon, Marseille, and in many other cities in France, which offers distance or face-to-face courses.

This school offers you group training to deepen your knowledge of Google Ads, provided by an expert trainer and himself trained in pedagogy.

Here are the main areas of study covered in this training, which is aimed at employees and job seekers who already have a solid foundation with Google Ads:

The first part concerns the optimization of your Search campaigns. You will first learn when to adjust a bid and how to budget. Then, it will be a question of personalizing your ads, as well as ensuring the quality of your keywords.

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