Personal had nothing to do with tone, jokes, or politeness — none of the things humans would typically use to express empathy. The experience was empathetic because all my needs…

Motion design can be easily defined as the art of animation. It is today one of the techniques most used to create animated presentations mixing animations with filmed sequences. This…

The first banner ad appeared on the web in the United States in 1994 and was in the form of a small rectangular ad for AT&T, on the first version…

Around this time, the virus went from being a vaguely imminent threat to be wary of, to an inevitable and highly problematic daily reality. This unique health crisis in the 20 th  and…

For several years now, digital marketers have considered lead generation a top priority.  But it also remains their biggest challenge.  Fueling the sales pipeline with high-quality leads that convert is…

The graphic design of your advertisements is essential for their performance Contact us 1- Graphéine Graphéine is a digital design and graphic design agency established both in Paris and in…

In the past year, marked with the seal of the Covid-19 pandemic, many companies have questioned whether they will be able to survive this unprecedented health crisis, and how they…

The Covid-19 pandemic has only reinforced an opinion that had already been widely held for a few years by most SaaS (software as a service) publishers: the appetite for technology…

In today’s ever-changing world, consumers are looking for brands that can respond and react in real time to their needs, which themselves change very quickly. Building an “agile” marketing plan…

The SRI (Syndicat des Régies Internet) and UDECAM (the Union of Consulting and Media Purchasing Companies) have just published the “25 th e-pub Observatory” their traditional report which aims to…

To succeed today in the business world, and in particular in digital commerce, it is essential to know both your strengths and weaknesses, but also the most remarkable characteristics and…

Customer Data Platform: the guide CDP, CRM, DMP, etc., to say the least, there are a lot of acronyms in the world of marketing tools  ! In this guide, we are going to…

As the focus of marketers becomes more customer-centric and data-driven, AI- powered hyperpersonalization appears to provide the right solution for businesses in 2021. What is hyper-personalization? Hyper-personalization is today for…

This is not a surprise: in 2022, Facebook is still the most important social network in the world, with more than 2.8 billion users, while in France, we are more…

Are you launching a new product on the market? Do you want to communicate the good quarterly results of your business? Or send an important message to your customers? In…

The year 2021, which has just ended, has been more difficult than ever, due to the Covid-19 pandemic. However, the e-commerce sector has benefited from the situation and there were…

The concept of user experience design, more frequently called UX design (User Experience design), refers to any interaction a user has with a product or service. UX design takes into…

In a new series called “Social Skills”, Facebook takes you deep behind the scenes and into the feeds of some of the best social media experts to benefit from their…

Every day, millions of users open their Facebook and Instagram apps to discover all kinds of things, from the funniest to the most meaningful, and sometimes even life changing. Since…

To say that consumer behavior will remain unpredictable in 2021 could be the understatement of the year. Some of the trends we saw in 2020 kept their momentum, while others…

Microsoft Ads dynamic search ads , commonly referred to as Dynamic Search Ads (DSA), are arguably one of the most innovative and powerful tools Microsoft Advertising has to offer. And they should be…

To give a simple definition of programmatic advertising, we can say that it is a way to automatically buy and optimize digital campaigns, rather than doing it directly from publishers.…

Today, to be successful on YouTube, the number 1 video sharing platform in the world, it is essential to have a clear strategy. The first step in this is to…

If you’re a heavy user of YouTube , the world’s most famous video sharing platform, you probably know that it’s constantly testing. This is the objective of one of its latest tests:…

Building an original brand from scratch is no easy task. What should your brand look like? How to create an attractive brand? How will it be perceived by your target audience? These are…

Although content marketing and inbound marketing are essential elements in lead generation for “Software as a service” companies, their growth does not depend solely on these two factors alone. Another…

Marketing directors – or CMOs – have an incredible opportunity today. Armed with abundant data and powerful technology, leading creative and talented teams, they are better positioned than ever to generate…