You undoubtedly know what B2B marketing is or, ultimately, you’ve heard of it. This form of marketing is used by many professionals and has its own specificities compared to other…

The online sales market is exploding, consumers are buying more and more on the web and Marketplaces like Amazon generate billions of dollars. In this context, Google, the other GAFA…

There are many marketing strategies in the digital world and you must make the right choice if you want to achieve the desired goal. Among the marketing solutions that you…

The commercial offer is a way of formalizing a commercial proposition. It is the seller who makes it to a client or a company that launches it in a market…

The Online Sales Market Generates Billions of Dollars. This sector is not only growing, but at the same time there is also a significant margin of the population which has…

If your business has a web presence, knowing how the pop-up system works in order to get the most out of it is essential. It is certain that it is…

If you manage a small business or digital startup, the profiles who work within your organization do not necessarily meet face to face every day. Meetings are often organized by…

Do you work in the e-commerce sector and conduct web marketing campaigns, particularly through social networks to promote your products? In this case you have surely already heard of the…

You’ve just made the decision to start your own website, it’s one of the best decisions you’ll ever make for your business. You can use all-in-one creative sites like Wix.com…

What are you basing your strategy on for digital marketing campaigns? The question is legitimate to the extent that the relevance of the answer will depend on the effectiveness of…

Are you looking to improve the visibility of your services or products on the internet to attract more customers? Good idea. In this context, if you do not have a…

Knowing your engagement rate when you’re a social media influencer is essential. Indeed, it allows you to know what appeals to your subscribers. If you are particularly present on the…

Today, it has become essential for a company to have a good presence on the web in order to scale up its activities. This is also what social networks are…

Keeping up to date with the latest marketing news is not always easy, information often arrives in English and is then relayed several days or weeks later on the media.…

Google is one of the three giants of the net, along with Facebook and Amazon. The number of services it offers is impressive and continues to grow. The use of…

A progressive web application (Progressive Web Access) is a web application that provides users an experience similar to that of an application on mobile devices like smartphones. These applications are…

There are many communication strategies for e-marketing. From story-telling to natural referencing , via blogging, each technique brings something important to an acquisition strategy. But what about direct marketing? This…

Predictive marketing uses predictive analytics to dissect future customer behavior. It provides key information to set up more effective marketing operations. Data analysis is therefore used to determine which marketing…

In the life of a startup, there always comes a time when you need to raise funds. It will therefore be necessary to get in touch with potential investors in…

You are looking for the best keywords for your business and you are right! Keywords are indeed very important to ensure your presence on the internet and appear favorably against…

In the context of business projects, we often hear the term planning or back-planning. Common in the professional world, they relate to the organizational part. If the planning is known…

Advertising rates at Google are inevitably a crucial question for all advertisers, because the American company is so omnipresent in the digital world today. When making an advertising investment, it…

Do you want to optimize the relationship between your company / your brand and your targets and obtain valuable information? Facebook Analytics could provide you with these elements. Social media…

The social network Instagram has become a popular place to sell products and do e-commerce with the new shopping features. If previously, the only way to offer products to users…

In order for Google to position your site in the best search results, many elements are evaluated. Among them, the quality of the content (URL address, qualitative articles, etc.), links…

If you want your site to appear much higher in search engine results, and people relevant to your business to land on your pages, long tail keywords are a formidable…

You are no longer active on your website and you cannot update it? Are you struggling to plan to post articles on your blog and on social media? This is…