In early October, Shopify showcased the first APIs and tools that will allow partners and developers to create new subscription experiences right within Shopify Checkout. Now, you’ll be able to…

Lyon is one of the most dynamic cities in France and Europe, where cutting-edge industries mingle with traditional trading. This major economic crossroads in the Rhône-Alpes region is home to…

2020 is not over yet, but we can say that it will have been a year like no other! Indeed, the COVID-19 crisis has changed our daily lives and leaves…

Without fanfare, Google launched in August a new tool specially adapted for the most successful content publishers, called Search Console Insights. This service has the ability to extract data from…

Instagram has over a billion monthly active users, and at the moment the competition is less fierce than on other major social media platforms, like Facebook or Twitter, and most…

In 2020, everyone knows how essential video is for content marketing . But it has become imperative to be good at it, as the trends supported by the numbers are…

Have you ever wondered how your e-commerce site performs compared to competing e-stores? Well, Google will be able to give you some answers thanks to its new website analysis tool…

When “  Think With Google  ” was first launched in 2013 as “Think Insights”, its goal was to use Google’s huge database to provide marketers with relevant information on trends.…

We all try to go online as often as possible these days. With the COVID-19 epidemic continuing to plague, particularly in the United States and Europe, loneliness can be felt,…

In 2021, Instagram is among the world’s most popular and fashionable social networks , and the US app has become the perfect place to market your brand, products, YouTube channel,…

It has been several months since we know it: the end of year celebrations in 2020 will necessarily be different from previous years because of the crisis caused by the…

Located at the center of the main European economic crossroads, equidistant from Paris, London, Amsterdam, and less than an hour from Brussels by train, Lille offers businesses very attractive opportunities…

Ubersuggest is a free SEO tool that will help you improve your SEO by finding relevant keywords, generating content ideas, analyzing backlink data (inbound links), and much more. This keyword…

You already have an online store or different B2C merchant sites and you are wondering if it is a good idea to get into the B2B field in 2020. The…

COVID-19 is causing huge disruption around the world, both in consumer demand and in supply chains. In response to this unprecedented crisis, companies are striving to find a second wind…

The purchase journey, or customer journey, or “buyer journey” in English, refers to all the stages through which a customer travels, throughout his relationship with a supplier. When we consider…

More and more companies and brands have been using an influencer agency in recent years, and the rise of social networks like Instagram or TikTok is certainly not for nothing.…

LinkedIn is a social network focused on professional networking and career development. You can use LinkedIn to display your resume and service records, search for employment, and build your reputation…

If you work with Facebook Ads for your online business activities, you probably know that since October 12, 2020, the giant social media platform has removed the infamous 28-day “attribution…

In these times of crisis, any business with a physical store must find solutions to compensate for the enormous losses suffered by the drastic drop in store footfall. Faced with…

Lead marketing, also frequently referred to as “lead generation marketing,” is the process of stimulating the interest of potential customers and then converting them into buyers. This process is usually…

“How to improve lead generation” is a subject that comes up often in discussions between marketing managers and on specialized websites or blogs, and for good reason. For companies working…

Nantes is the 6th largest city in France, and certainly one of the most dynamic and attractive metropolises in the country. For example, it has posted a high number of…

The world’s largest professional network also has its own advertising network, with 106 million active users. It is one of the essential social networks. Founded in 2002, the Californian social…

During the last days of December 2020, spirits will still be turned towards the end of year celebrations, a key period for all e-commerce players. But every entrepreneur knows well,…

If you have an e-commerce or an online sales platform, you have necessarily heard of Google Ads (formerly Google Adwords) advertising campaigns and may be noted that certain agencies specializing…

After the very special year that the whole planet has just experienced, it is hardly surprising to note that the use of mobile devices has increased significantly in 2020, with…