If you have recently set up a website for your business you are going to need a tool that allows you to measure traffic, assess your market share and your position in relation to your competitors. There are a large number of them on the internet, the best known of which is Google Analytics. But other lesser-known tools are all equally effective. This is the case with SimilarWeb, this tool provides you with insights into the global multi-device market to understand, track and increase your digital market share.
What do you need to know about SimilarWeb and how to use it to make the right decisions for your web business? In this article, we’ll tell you more.
Similar Web: The Essentials to Know
SimilarWeb is an essential tool if you want to measure the traffic recorded on your website in order to optimize it. It also allows you to compare the websites of your competitors and identify the main sources of traffic to them.
To put it simply, it is a SEA, SEO or even SMO competitive intelligence tool on your website. It is able to perform a deep analysis of your site so that you have an idea of its positioning compared to the competition.
SimilarWeb is considered a Market intelligence tool, because all the data that this website collects and analyzes allows an estimate of the traffic and therefore a better understanding of the market and its trends.
From this data, you can better identify emerging trends and new players to determine growth drivers. The ultimate idea is of course to offer a better experience to your customers in order to optimize your conversions, whether on your website, social networks or even search engines.
Who Is Similar Web Intended For?
SimilarWeb Peru Email List targets several players such as startups, salespeople, digital marketing players, investors and even website managers.
Thanks to this platform, they are able to make a complete report of the web, the market or the market niche within which they operate. The platform is updated daily to take advantage of the latest innovative market intelligence solutions.
How to use SimilarWeb
The easiest way to use SimilarWeb is to create a free account and choose the “Try SimilarWeb” option. You can also choose to contact a SimilarWeb expert by choosing the option “Schedule a demo”.
With the free version, you will have limited functionality, but you will be able to get an idea of the performance of the platform. On the other hand, if you migrate to the paid business offer, you will be able to more easily achieve the expected objectives, particularly in terms of market analysis.
With the free version alone, you will be able to measure the effectiveness of the platform. Indeed, you will be able to know the level of monthly traffic recorded, distribute the channels, distribute the traffic by geographic areas, obtain a list of relevant keywords that can generate more traffic or even determine the best social networks. By opting for the professional version, the platform has much better surprises in store for you.
What Are the Advantages of Using Similar Web?
Like Alexa, Yooda Insight or SEMrush, Similar Web is a website analysis tool. It allows you to measure and analyze the traffic on your site, the number of page views, but also its positioning compared to the sites of your competitors. This tool is now favored by marketing experts, in particular for the quality of the data it provides, in particular for the implementation of an efficient marketing campaign. With this tool, you can enjoy a better experience and a number more including:
Identifying the ranking of your website compared to competitors
SimilarWeb works in much the same way as the Alexa tool. Thus, it can provide you with a report detailing the global ranking of your website compared to all your competitors. These free tools also allow you to obtain a ranking by country. The data is accurate and up-to-date, and you will even be able to see the recent evolution of the rankings during each search.