I’m sure it’s possible to monetize your podcast. Simply because I see a lot of examples around me in the Netherlands and of course across the borders. But you do need knowledge and a good dose of entrepreneurship. That is why you will read the 5 most important revenue models for your podcast in this article.


Want to make money with your podcast? Is that possible? There is no dry bread to be made with podcasting, is it? While I often hear doubts when it comes to monetizing your podcast , I see very different things happening when podcast creators take podcasting seriously. And by that I mean consistently making valuable episodes where their listeners get information and/or inspiration.

Dutch podcast research

First some numbers: Dutch research by the University of Groningen (2019) shows that 65% of podcast listeners have never paid to listen to a podcast. But 22% have paid at some point, usually IT Directors Managers Email Lists in the form of a donation. And 13% considered it but did not pay, for example because it was not so easily arranged. Because what also emerged from the research is that you should above all make it easy for listeners to pay.

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In a way that suits you

If you want to make money with your podcast, it’s important There is no dry bread to be made with podcasting, is it? While I often hear doubts when it comes to that you do it in a way that suits you. So it is important to consider the following questions before choosing a revenue model:

  • Want to monetize your podcast?
  • How do you want to monetize your podcast?
  • And how much money do you want to make with your podcast?

Doing something that does not suit you will at some point work against you and that is of course a waste of your precious time and energy. So on to those revenue models.

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