You hear these terms often, but what do they really mean and how do they apply to your business? All of these strategies are closely related, and when used together they produce effective results.
Indeed, these digital marketing techniques are used, for example, in order to attract as much traffic as possible to a brand’s website. In recent years, it is clear that with the advent of online marketing, a business can reach a very large audience through its site. In this article, we will explain the differences between “seo”, “sem”, “smo”, three popular levers in web marketing that bring results for your business.
Search Engine optimization, Search engine marketing, Social media optimization
If you have a website, whether or not you’re an online marketer, you’ve probably heard at least one of the following terms: SEO , SMO , SEM . Don’t be surprised by these concepts, they’re not just for big companies, or for experts. Popular among today’s ambitious companies, it is important to understand these levers to ensure an efficient presence on the web.
Whether small or large, established or growing your business should most likely take a closer look at SEO, SEM, SMO strategies. With enormous advantages, they are essential in the world of digital marketing. Digital marketing demands that brands remain visible and compelling to their audience and these three concepts can help you achieve that. To better understand them, we will explain their attributes to you.
SEO or Search Engine Optimization:
Literally, search engine optimization is a strategy of increasing traffic to your website by ensuring that it ranks high in the list of search results displayed by Google. Bing or Yahoo and Google guarantee that for every request, users get quality and relevant information on the topic.
An excellent SEO ranking for your site requires constant effort in terms of the quality and volume of content. To shine in the search results, it is also necessary to build a Netlinking strategy (links) and to improve the user experience… There are many other Tonga Email List technical levers that we regularly study on blog and in our SEO ebooks.
It’s important to note that search engines are private, independent companies that set their own rules of the game. Google, for example, decides to regularly change its website ranking algorithm so that what worked six months ago in the SEO world is no longer effective today. To obtain the first places in the organic results, it is therefore necessary to arm yourself with patience and skill. Once positioned in the top 3 results of search engines like Google, you will get qualified traffic on your business keywords.
The SEM: Search Engine Marketing:
Unlike natural referencing or SEO which requires a technical strategy and content to appear in the search engine, paid referencing or SEM generally refers to paid ads. These advertisements also appear in search engine results, but above the natural results.
We speak in this context of “Pay per Click (PPC)” or “SEA” for “Search Engine Advertising”. All of these terms refer to advertising levers that cover search engine research.
Paid advertising gives you the opportunity to purchase advertising space in order to showcase your products and / or services.
The traffic obtained through SEM is targeted and specific and plays a major role in directing traffic to the advertisers’ website. An SEM campaign allows, among other things, to increase conversion rates and generate quality leads.
Truth be told, SEM works best with an SEO strategy that is already established. You might be thinking that since you are paying for advertising, the important points of SEO can be overlooked. But this is not really the case.
An SEO strategy helps attract your prospects to your site and if they have not performed the desired action (buy), you can launch a SEM campaign of “remarketing ” (retargeting) to convince the prospect to buy from your site. In general, you have to combine “Search Engine Marketing” and “Search Engine Optimization” to be very effective in terms of conversion.
SMO or Social Media Optimization
Internet users who connect to social media are increasing day by day. Billions of people use networks to interact and be entertained. This implies that these spaces open up great opportunities for companies in terms of marketing. You could think of SMO as a fusion of social media communication and SEO.
SMO uses compelling content that people want to share, with this technique you make sure your site gets an additional source of traffic.
The SMO is also useful in optimizing your brand awareness and has improved your visibility on the networks.
So in social optimization we use platforms like Facebook, Twitter, Instagram, LinkedIn and Pinterest or even YouTube.
In addition, social media marketing allows your brand to familiarize itself with its audience to build trust in your products. It can help you generate leads and improve sales.
However, it’s important to note that SMO isn’t just about sharing links through social media and you’ll need your audience’s engagement to build your authority.
Now that you have a better understanding of these terms, let’s take a look at how to use them to get the most out of them.
As we mentioned above, combining these techniques can significantly improve your visibility on the web.
The combination of SEO, SMO
With the fierce competition online, it is advantageous for a business to be able to rely particularly on SEO and SMO for effective marketing result. SEO helps to improve the online visibility of your site in search engines and social networks help to retain customers through “social media optimization”.
If you are wondering what the benefits of these two methods are, here they are:
The Benefits of SEO:
1. Qualified traffic: With an improvement in SEO ranking, your site becomes visible to search engine users. This means that more people are visiting your site and reading your content. Some of these visitors can be converted into customers.
2. Competitive Advantage: Of course, a company with a higher ranking, on the search engines, has an advantage that the others do not have. With better positioning on Google, your brand becomes more popular and people start to associate your name with your industry.
3. Gain Credibility: As your brand awareness is boosted by SEO, users start to trust your business as a credible brand. The content you create gradually becomes important to Internet users as well as to people interested in related topics.
The advantages of SMO:
1. Improves SEO: With Google’s Hummingbird algorithm, SMO improves a site’s ranking in search engines. Naturally, websites with a large number of links from quality sites score higher in search engines. In addition, Google allows a website to rank higher in results if it is associated with high audience engagement on social media.
2. Creation of a strong brand: Brands have an interest in people talking about their products on social networks. Users start to trust your brand and recommend others to use your products or services as well.
3. Global Online Presence: Social media makes up a significant percentage of online activity. Through a strong SMO strategy, brands establish a strong online presence.
In addition to combining these two strategies, you can also use SEM at the same time.
The advantages of SEM:
1. Time: Compared to a site that works exclusively with SEO, using the SEM lever will save you time.
Indeed, SEO takes time to see tangible results. By combining it with SEM, you can achieve good results despite strong competition.
SEM, coupled with SEO, helps you accomplish this goal of dominating your industry. With this strategy, you can reach more customers and generate leads quickly.
SEO is very effective, but with advertising your website is automatically visible to a greater number of users whose search queries match your keywords which can have a huge impact on your sales figures.