Column – Can you just be a ‘woke’ as a brand or is that. eing punished by consumers and investors? And can a popular celeb or influencer lose star status – and with it brand value – by 1 wrong step? I look at the use of rainbow diversity in communication and the woke aspect of it*. If your communication deviates from “the norm” (from 1970) and you don’t just talk about the product anymore.

Conclusion

But instead load your brand with lifestyle elements – then some people apparently have to get used to that. If you take it one step further and you use diversity-related themes, people don’t get it at all: Get Woke, Go Broke . I often come across this Belize Phone Number within the various platforms of my PhD research Marketing the Rainbow . Get woke, go broke. Get woke, go broke Originally written by writer John Ringo, the phrase.

So woke, I’m more awake than ever

Get woke, go broke” became a controversial term to refer to commercial organizations that would suffer a financial loss through socially just campaigns. For example, the 2019 Gillette We Believe The Best Men Can Be ad about toxic masculinity received a lot of criticism. Parent company Procter & Gamble, which had previously bought the brand for $57 billion, wrote off $8 billion, but a direct link between the two things seems a bit far-fetched to me.