Column – Can you just be a ‘woke’ as a brand or is that. eing punished by consumers and investors? And can a popular celeb or influencer lose star status – and with it brand value – by 1 wrong step? I look at the use of rainbow diversity in communication and the woke aspect of it*. If your communication deviates from “the norm” (from 1970) and you don’t just talk about the product anymore.


But instead load your brand with lifestyle elements – then some people apparently have to get used to that. If you take it one step further and you use diversity-related themes, people don’t get it at all: Get Woke, Go Broke . I often come across this Belize Phone Number within the various platforms of my PhD research Marketing the Rainbow . Get woke, go broke. Get woke, go broke Originally written by writer John Ringo, the phrase.

Recognizing and acknowledging

So woke, I’m more awake than ever

Get woke, go broke” became a controversial term to refer to commercial organizations that would suffer a financial loss through socially just campaigns. For example, the 2019 Gillette We Believe The Best Men Can Be ad about toxic masculinity received a lot of criticism. Parent company Procter & Gamble, which had previously bought the brand for $57 billion, wrote off $8 billion, but a direct link between the two things seems a bit far-fetched to me.

Leave a Reply

Your email address will not be published.