Google Data Studio (GDS) is a great free data visualization tool that lets you create interactive dashboards and beautiful, personalized reports.

Most of the features of Data Studio are easy to use and make it easy to share and schedule reports. You’ll be able to use Google Data Studio to track your customers’ KPIs, view trends, and compare performance over time.

Data Studio is actually an improved version of the old Google Analytics dashboard, which was quite limited in terms of functionality.

In this article, we have selected for you 10 good reasons to use Google Data Studio:

1. It’s free!
First argument, and not the least, this powerful and powerful tool is free! Lots of data sources outside of Google, such as Facebook, Twitter, Salesforce, and others, may incur additional monthly charges. Google Data Studio is an affordable data visualization solution designed to fit any budget.

Therefore, to use Google Data Studio, you will not have to pay anything out of your pocket. On the other hand, it is essential to have a Google account or a Gmail address. And then, with Google, you have access to a multitude of other free Bulgaria Mobile Phone Numbers List tools, such as Google Analytics , Google Ads, Google Search Console , etc.

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2. Automation
To automate the updating of your data, nothing could be simpler with Google Data Studio; it is done in a snap! And that’s what is really appreciable with this product, being able to focus above all on the main thing, the analysis, and not waste time with the side effects.

3. Connectors galore

Google Data Studio will allow you to add an interesting number of connectors, that is to say data sources, such as Google Ads, Google Analytics, Search Console, Amazon Ads, YouTube , Bing, etc. You will also be able to connect CSV files exported from your computer or Google Sheets.

If Google Data Studio allows you to associate multiple data sources with your analysis reports, you will be disappointed to see that there are not yet direct connectors for your favorite social networks.

To avoid this pitfall, we can always go through Google Sheet to integrate our favorite social networks into analysis reports.

4. Easy sharing and collaboration
Sharing reports with Google Data Studio is super easy and time saving. You can grant access to anyone you want and set permissions as needed. This way, you can make sure that everyone in your company can see your reports, but only you and your team have permission to edit them. You can even export dashboards to corporate PDF reports.

5. The ability to create and customize engaging analysis reports

Google Data Studio truly provides a blank page where users can report on one or more pages. You can easily drag and drop anything related to bar charts, line charts, etc. There are no columns or fixed widget sizes. The tool also allows you to customize the design of the page, depending on the brand and colors of your business.

Typically, you start a report from a blank page, and tailor it to your business needs, and the KPIs you want to track. Once your report is created, you have real-time information, available and up-to-date at all times, with the ability to collect and combine all the information across multiple data streams. With GDS, there are almost no limits!

6. Mix your data sources

Once you’ve connected your data sources to Google Data Studio, you can not only view overall performance in one central location, but you can then merge your data sources to better understand cross-channel correlations. What sales and marketing efforts are driving business results? What levers can you use to optimize your ROI ? With the reports provided by GDS, you will be able to understand how Facebook page preferences impact customer engagement with your products, or how email open rates have gone. an impact on the time spent on your website. Merging data sources will reveal information and insights to you that are not visible to the naked eye.

7. In -depth computing capabilities
With Google Data Studio, you can create new calculation fields using various functions. The syntax is SQL-based, so if you’re already familiar with Structured Query Language, you should find writing formulas quite easy.

But for the simpler formulas and calculations, Google Data Studio’s pre-built computational capabilities are ideally suited, and will be able to handle what the majority of us need when it comes to analytics reporting.

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