For example, Kim Munnecom launched an online training through her podcast last September for the first time and achieved a turnover of one ton! That’s making money with your podcast.

Earning model 4: collecting online leads

In the past, as a marketer, you had a simple marketing mix compared to now. You remember them: the 5 P’s. The internet has opened up many more options for attracting customers. For example, you can collect online leads with blogs and online articles, start an online community, use social media and offer a giveaway, such as a free e-book.

By plugging your podcast into your articles, your Payroll Directors Email Lists community or your social media and by highlighting your free giveaway in your podcast, you can also link such a free giveaway to your podcast. In this way, different channels reinforce each other, so that you collect interesting leads. You can then send these leads valuable content in the form of emails, videos or audio files. Ultimately, these leads are warmed up to start working with you or buy a product from you if you make an offer.

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Revenue model 5: crowdfunding

In America, this fifth revenue model is regularly applied and in the Netherlands you see it more and more. For example, the American Mike Schubert has a podcast about Harry Potter books. Pretty exciting you might think. But he has a huge number of listeners, his podcast has been downloaded more than 50 million times. And by linking his podcast to Patreon (a membership platform) he can live off that podcast. So it can be that simple!

Do you think: that is only possible in America? There are also special platforms in the Netherlands, such as ‘ Petje Af ‘ and ‘ Vrienden van de show ‘, which include podcast makers such as Giel Beelen, Angelique Houtveen and Sander Schimmelpenninck. Sander decided to stop as a presenter and to focus entirely on his podcast that he has with his school friend Jaap. In the newspaper Tubantia he said: “I’m going full for the podcast, you can earn serious money with it. It is the only medium (…) that is growing significantly.”

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