Funky Pigeon sought to drive sales and awareness towards a particular area within its domain. At the same time, Adele announced her long-awaited album ‘30’ which made international headlines. Impression used this as an opportunity to raise awareness of their client. Due to the short-lived relevancy of reactive PR, they had to plan and execute their strategy within 1 month (October – November 2021). bugherd-campaign-dan-2022 Their objectives were broken down into owned and shared goals. Owned goals are those they can directly influence, while Shared goals are those they can impact alongside other channels. This framework allows them to think strategically about how best Impression can impact their clients’ wider business goals. Owned Objectives Drive links to a specified area of the domain.
Achieve an average domain rating
Of 50+ from all links gained Shared Objectives Achieve SERP position 1-3 for agreed focus keywords Across an Vietnam Phone Number agreed keyword set, increase total ranking positions by 50 The Strategy Impression utilized a product stunt approach to generate relevant, high-quality backlinks to help drive qualified traffic and to increase the brand’s visibility among its target audience. Hot off the press, they took advantage of the opportunity to create an innovative and unique campaign in reaction to the announcement of Adele’s long-awaited album ‘30’, which made international headlines. With songs based on her recent divorce, they knew that this album would be emotionally charged.
With this in mind Impression set
Out to create a whole new range of ‘break-up’ cards with Funky Pigeon’s. Internal team as well as encouraged them to create a new. This process required close communication collaboration. And trust with their client changeable-in-page-campaign-social. Commerce-2022 The cards would appeal to those who have recently gone through. A breakup as well as Adele fans awaiting the new album. Its uniqueness targeted a new type of support among friends and tied into something we knew would achieve mass headlines and tonnes of social media coverage. One of the major challenges Impression faced was time and relevancy. With the new album releasing on the 19th of November, they only had one month for idealization creation and conduct outreach.