Another year in which the holidays are ‘different from normal’. Nevertheless, we hope that you still have nice days with loved ones around you.

What’s no different: again this year we want to thank you for being involved with Frankwatching, in whatever form it takes. Whether you are a reader, participant in (online) courses, training, education, webinars or events, think along with us in the SEO panel, whether you have offered great vacancies on our job board or have shared your knowledge as an author, trainer, speaker. or advertiser. We are happy to have you and hope to welcome you again next year.

We plan to help you learn, develop or share your knowledge with the same enthusiasm next year. Hopefully you will join us again with the same enthusiasm. But first, enjoy the holidays!

How do you avoid messing up a text with (foreign) language VP Engineering Email Lists errors? Can you use difficult words, or are you aiming for B1 level? And what do you take into account when distributing your content? We list the top 10 articles on content and language of 2021.

Chief and VP of Engineering Email Lists

Everything you need to know about content marketing in 2021 [5 trends]

The importance of empathy and emotion in communication with your target group, the developments around AI-driven content, flexible schedules… You can read that and more in the trend overview for content marketing in 2021. What was the focus of your organization on the past year? And what is still relevant for 2022?

Chances are that you have also put a difficult word in a text or presentation to appear smarter. But is it a smart strategy to use difficult words? And does that also make you smarter? Scientists say “no”. It works just the other way around! Esmeralda Kleinreesink explains how that works in her article.

Catchy title? Use These 200 Powerful Words

You can write another amazing article, but if the title doesn’t appeal, your potential readers will drop out prematurely. How do you fish them in? By playing on emotion. And power words are the ultimate emotional trigger. Take inspiration from this list of 200 powerful words to make your titles irresistible from now on.


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