Writing your text at B1 level is a useful guideline to avoid or explain difficult concepts. Keep in mind that not everyone understands B1 level . Don’t use terms to scatter (or to appear ‘smart’). You seem dumber when you use difficult words.
One more time:
- Why long texts do work
- Content Marketing Trends for 2022
- 9 tips for structure in your text
- This is how you make boring content juicy
- Not everyone understands B1 level
- You look dumber when you use difficult words
Content marketing & storytelling
Is content marketing too complex? Or is it actually very VP Administration Email Lists simple and we make it difficult ourselves? We all know that only with valuable, relevant and consistent content you can make a strong connection between audience and brand. So why are we still busy feeding the ‘nontent monster’, as Cor Hospes and Koen Denolf call it?
Content marketing is one of the most important means of building loyalty with your customer. But that doesn’t mean that ‘the more, the better’ is the correct statement for this field. Marketers spend an average of 82% of their time creating content. “That is disturbed and completely untenable,” said Bouke Vlierhuis .
Often more content is put on the content planning than is actually created. And the content that is created is not fully utilized. Cause? Lack of time, usually because you have filled the schedule yourself. Shame!
Bouke: “What is ‘success’ for a marketing team? Is that ‘yeah, we made all the content that was on the annual schedule’? Better not. You should have marketing goals that are directly linked to business goals. Real results. lead. New subscribers. Optimal support of sales. Higher customer satisfaction.”
3 basic rules for content marketing:
- Content marketing is not a trick or a tool.
- Success strongly depends on the involvement of your CEO.
- Focusing on content marketing means a different approach.
Go for less & uglier content
Porn, cat movies and memes are the 3 most viewed genres on the internet. Three things that score through imperfection. Ron Simpson : “Then why are we all trying to play Hollywood? Why do we try to make the best trailers, videos and photos, when the most viewed content on earth is low resolution?”
The smoothest content, both in content and appearance, isn’t always the best content. It all starts with your readers. What does your customer want to read? What is that person looking for? You can only find that out by diving into the facts. Get rid of the HiPPO (Highest Paid Person’s Opinion), just like gut feelings, and look at the data.