When discovering your content sweet spot, Google Analytics (or any other analytics tool) is indispensable. For example, to determine the number of visitors, average visit time, direct traffic and actions on a page that have been formulated as a goal. Finding social shares easily requires an extra tool that indicates how often something has been shared with others and ideally on which channel.

Get more return from your best content

If you know which content belongs to your sweet spot, you can analyze which elements this material has in common. Based on that, you can think about new content that incorporates the same successful elements.

In addition, you can see how you can get more out of this high-performing content by optimizing your content . Because there is almost always an element on which a web page does not score Australia Physiotherapist Email Lists so well. For example, a high position in Google but not (yet) a long visit duration, shares or other positive response. Make improvements to existing content therefore part of your content strategy and planning for the coming period.

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Possible actions you can take:

Improve content

You can improve articles with many visitors that do not yet perform very well. Look in particular at what could be the cause of a possibly low visit duration and few shares. You may need to supplement, update or merge articles.

Create related content

Suppose a topic is highly valued and leads to desired actions by the visitors. Then see if this topic can be further elaborated in additional articles. It may deserve a place as cornerstone content on your site.

improve SEO

Content is viewed, and shared for a long time and it is related to your offer. But the position in Google is not that strong yet and there are few visitors compared to other articles. Then invest in SEO (search engine optimization) to get higher in Google.

Checking your call to action

Could it be better or more attractive? Is there actually an appropriate call-to-action (CTA)? You’d be surprised how often that CTA misses or can easily be much more striking.

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