A healthy diversity in your team ensures that one colleague is much better able than another to select the right information for those specific groups. And is also able to strike the right tone, John verhoeven wrote about this in 2020 .


That the subject is still high on the agenda is proven by the articles that go deeper into how you achieve diversity and inclusivity in your organization and outwardly. The two terms are closely related. But where diversity is determined by representation (figures), with inclusivity we mainly look at behavior and the rules of the game. After all, language pre-eminently encapsulates cultural norms and values. To change culture, therefore, a change in language use is also necessary. Think about not using the word ‘white’ anymore because it has a racist connotation. Or the word ‘disabled’, because it reduces a person to only his or her disability. Do you want to be inclusive as an organization and propagate inclusivity? Then your choice of words and tone-of-voice is essential.Lin Seelen shares 3 crucial pillars in her article .

Part of being inclusive is being accessible. This applies not only to the removal of physical, but also to mental barriers. For example, texts on your website that not everyone can understand. Olaf Geysendorpher ‘s article about unclear (government) texts discusses this. Clear texts are not that difficult to write, but they are important, he argues. The most important rule? The pub rule! Do you always think: would I also tell a friend in the bar like this?

Is hetb1 remains a handy, quick check tool to see whether a particular word meets the B1 level. Do realize that in the Netherlands there are still more than 2.5 million people for whom B1 is too difficult. They understand texts better at A2 level.

Olaf Geysendorpher cites this funny item that Arjen President Email Address Lubach made about imagery in politics. Too nice to remember you in this Summerread.

President Email Lists

Word usage has the potential to influence public opinion – consciously or not. As writers, we have a great responsibility in this. Communication departments must also lead the way in this regard. But it cannot be done without the support of management. A challenging but also important task awaits the communication professional as pioneers in the language.

How does the profession change for you as a communication professional?

Frankwatching editor Tineke Pauw describes how the communication profession has become much more complex. She does this on the basis of the 4 trends from a study by the Logeion TrendTeam and provides tools for integrating these trends into your work practice.

A short summary (but be sure to read the whole article ):

  1. The playing field for communication professionals is becoming increasingly complex with different stakeholders with sometimes divergent interests. In addition, information spreads at lightning speed. Overview and insight are important. So keep your finger on the pulse. Use data and knowledge of your playing field for this. Diversity is also important here. Good against (un)conscious blind spots.
  2. Look outside, find similarities in perspectives and map the sentiment. Organize contradiction. Ignoring dissenting views encourages people to retreat into their bubble.
  3. Restore declining confidence by showing what you are doing and taking responsibility when things go wrong. Be uncompromising here, especially with issues!
  4. Embrace technology as a new language, where it offers opportunities. Stay informed of new developments and see how they can help you reach your target groups (better). But don’t forget that in the end it’s always about people.

Leave a Reply

Your email address will not be published.