In order for Google to position your site in the best search results, many elements are evaluated. Among them, the quality of the content (URL address, qualitative articles, etc.), links and the name of the domain. But that’s not all.
The loading time of a page also contributes to the better positioning of your site on search engines. For a better user experience, Google offers its Pagespeed Insights tool released in 2010. Pagespeed Insights PSI is an excellent ally for measuring the performance of a page on mobile, tablet and desktop. Read on to find out more!
Better Understand Page Speed insights (PSI)
At present, there is a very large number of sites on the web. To occupy the best place in the ranking, you must respect the prerogatives imposed by the Internet search giant. Beyond all the content strategies put in place on your site, the page load speed is also an element to be closely evaluated.
According to statistics, 93% of Internet users abandon a page that takes more than 3 seconds to load. So you understand that having a fast site will be to your advantage. This is the reason why Pagespeedinsight PSI was set up. By integrating PageSpeed Insights on your website, you will be able to detect the various problems that Moldova Email List slow down the loading speed of your web pages.
PageSpeed Insights (PSI) detects all the problems that your web page encounters. After that, Pagespeed Insights offers you the best solutions to move up a gear. These solutions help to reduce the page load speed, but also to decrease the bounce rate. It is therefore one of the major alternatives to improve your natural referencing .
PageSpeed Insights: How Does It Work?
Need to analyze your site to improve your SEO strategy? Nothing very difficult! Just copy the url of your page, then paste it into PageSpeed Insights; more precisely under the sentence “Improve the loading speed of your web pages on all your devices”. Small clarification: Google PageSpeed Insights PSI retrieves the url of the desktop user and that of the mobile user before auditing the performance of the web page according to the device used.
Google marks this performance out of 100. This is why you will see a well-defined mark assigned to the evaluated web page. Your search engine is based on two statistics to give the score. These include FCP (First Contentful Paint) and DCL (DOMContent Loaded). These concepts mean “image load time” and “content load time” respectively. In order to know how well you are in relation to the evaluation of your page, Page Speed Insight offers a color code: green for fast, orange for medium, red for slow and in the latter case a great need for improvement.
Optimizing a Page with Page Speed insights
Entered your URL into PageSpeed Insights (PSI) and your page load time is at the top? Well done ! On the other hand, if you are in the red and want to improve it, here are the possible optimization suggestions to adopt.
Optimize images and
prioritize visible content
Leverage browser caching
These recommendations can be found in the “optimization suggestion” section. They will be very useful if you want to keep the same functionality and the same appearance for your page. However, it’s worth mentioning that PageSpeed Insights may recommend that you change the appearance or functionality to optimize speed.
So it is clear that at the end of the day, it is up to you to choose whether or not to take this advice. As a reminder, the loading time of a web page also depends on the level of connection to the network of each user. It is important to take this aspect into consideration before you rate a web page as slow.
How to Improve Your Optimization Score on Page Speed insights?
Respecting the various instructions offered by your PageSpeed Insghts is a good basis for improving the performance of your site, but also its optimization score. These tips are generally very complex. But we’ll demystify them so you can understand what they’re all about.
Do not redirect landings pages
In SEO, it is impossible to bypass 301 redirects. However, we recommend that you use them as little time as possible. This mobile version is recurrent on the sites nowadays however, it is the “responsive design” mode which is to be privileged.
Enable gzip compression
With chrome and Firefox, you can compress a web page in order to weigh it down less. To do this, you must activate gZIP compression. By doing this, your page will be reduced by 90%, which will allow perfect mobile optimization.