Do they add nothing? Then you better leave them alone. Also, don’t use emojis that are too ambiguous or that you don’t know the meaning of. When in doubt, check Emojipedia .

Also note that emojis are not displayed the same on all platforms to avoid embarrassing mistakes. A well-known example of this is Apple ‘s water pistol . It appears as a real gun on some other devices and apps.

keep it positive

Just as as a copywriter you weigh your words carefully and as a marketer you first research the preferences of your target group before you cycle emojis into your campaign, you VP Audit Email Lists do the same when you use emojis in texts. It is important to stay away from emojis that convey negative feelings or things (for example, weapons, bombs, skulls). You want your users to associate positive emotions with your brand. The Emoji Sentiment Ranking can help you with that.

VP of Audit Email Lists

Source: Emoji Sentiment Ranking

It is also important to consider which emojis strengthen your brand, touch on your mission or brand values ​​or even reflect them? The WWF (World Nature Fund) is often cited as an example of an organization that has mastered the use of emoji optimally. Witnessing this tweet.

Read the room

You could say that when it comes to the use of emojis in our business communications, we may be a little behind in our perceptions of it compared to our actual behavior. We are hesitant about using it, especially in some sectors. Meanwhile, we use emojis so often in our daily life. And technology makes it so easy for us to share them that emojis have long since sneaked onto the office floor and a thumbs up has been handed out quickly.

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