Instagram launched a new feature last month , called “Guides”, to encourage shopping on the social media app. Its purpose is to offer all users of the American photo-sharing and social network platform, and in particular brands, companies, and influencers, a marketing tool that makes it possible to further promote product promotion and marketing. shopping.
“Instagram Guides”, what is it?
Instagram’s new “Guides” tool (which, let’s remember, belongs to Facebook) was launched definitively for all users of the social network application in November 2020. Before that, Guides has been tested since the month of May with organizations, businesses, and experts in the health and wellness industry, especially to deal with anxiety caused by the COVID-19 pandemic. This feature was designed with the aim of creating unique Ghana Phone Numbers List resources around a specific topic or product.
Instagram describes the Guides feature on its own site as “ a way to more easily find recommendations, tips and other content from your favorite creators, public figures, organizations and content publishers on Instagram .” Besides being able to aggregate and collate your own Instagram content, Guides also let you import content from other accounts.
Thus, Instagram Guides are kinds of individual albums or collections of content brought together as a resource in one place, in which your content will be highlighted in a structured way. Instagram Guides will allow you to bring together a mix of educational content, information on various products, common ideas, and behind-the-scenes winks, among others. The advantage for your subscribers is that they will be able to easily find and quickly view these articles, instead of scrolling through all your content.
Whether you’re a brand working in B2C or B2B, an influencer, or even an average Instagram fan, Guides will allow you to bring together all the content your audience wants in different, simple and creative ways.
Here are some helpful tips for getting started with Guides.
Configure your Instagram Guide
If the concept of “Guides” sounds interesting and relevant to you in terms of influencing your Instagram account, we will describe the few steps needed to quickly create your own Guide below.
On your Instagram profile, tap the + icon in the top right corner and select “Guide” from the “Create New” pop-up menu.
If you tap the + icon but don’t have the option to add a guide, go to any profile that already has a guide configured and open one of their guides. Scroll down to the bottom of the guide and you will see the option to create your own guide listed.
2. Add content to an Instagram guide
Then choose the type of Instagram guide you want to create and select your content.
You can choose from three options for Guides: Places, Products or Publications / Posts.
It’s important to understand that Guides only select content from your feed’s posts, not Instagram Stories.
However, if Instagram Reels (Instagram’s short videos) or IGTV posts have been shared on the feed, they may be included in your Guide.
In each of the Guide options below, when selecting posts, tap the thumbnails of the posts you want to add. The number you chose in the sequence will appear in the corner. Posts will be downloaded in that order, with the first message at the top of the Guide. If you want your content to be listed in chronological order based on when it was created, select the oldest content first.
– Guide to places
If you choose the “Places” option, you can select a specific location listed on Instagram. Once you have selected this location / place, you will be able to download up to five posts related to this location from your content.
Keep in mind that Instagram will pull all public content tagged with that location, not just your content. If you’re running a local business with a physical location, like a restaurant or store, this is a great way to highlight the infamous UGC, or “user-generated content” on Instagram, which is going to showcase the your business location, and make it effortless to all your subscribers.
– Product guide
The “Products” option allows you to extract Instagram posts related to a single product. After selecting “Products” as the type of Guide, you must then choose an Instagram store. The account stores you follow will appear first and you can browse them or search for a specific account’s store.
After selecting the store, choose the product you want to showcase, then select the publications associated with that product. You can only present one product per Guide.