The browsers Safari, Firefox, Explorer and Chrome (by January 1, 2023) scale down and dismantle third party data . The data market is booming and all parties are preparing for stricter regulations in the future. But until now, advertisers have been able to take full advantage of the joys of 3rd party audience insights and targeting. So that will soon be over! Together with privacy expert Lejo Duivenvoorde.
Develop your own strategy
I don’t have 1st party data
In any case, no longer via the route of third party cookies. On the other hand, a lot is already possible via the third party route, but also in the future. Scale will be a challenge here. Since Google announced that third-party cookies may no longer be used , it is no longer open to new third-party data providers. Acxiom profile image. We will not see many pictures like this in the future… (Source: Acxiom) 2. Is this a big problem for Dutch advertisers?