Motion design, or motion graphic design is also called in several ways in the French language: graphic animation, animated graphic design, animated graphics, etc. It is a technique which, as its name suggests, uses the force of movement and manages to animate various graphic elements to achieve a striking visual result.

In this article, we’ll take a look at why your brand should use motion design to bring powerful marketing videos to life, and how to make such videos. Finally, some concrete examples of the use of this technique will be offered to you.

But before that, let’s try to explain what motion design is, starting with a definition of the term.

What does motion design consist of?

Motion design is considered a subset of graphic design, in that it uses graphic design principles in a video production context.

It is a discipline that applies the principles of Hungary WhatsApp Number List graphic design to film making to the production of short videos and uses a wide range of animation techniques and special and visual effects.

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Simply put, motion design combines animation and graphic design. Specifically, it can include all kinds of visual elements like text, shapes, symbols, photos or images, but also uses audio elements to communicate ideas. It is a clearly more impactful medium of communication than simple static images, and more artistically striking than “classic” videos.

The magic that is created by motion design and that is ideal for branded applications and web platforms comes from the complexity and mix of images, ideas, concepts, and a large amount of data gathered in a short, simple and visually appealing video. As a result, motion design makes it possible to convey any type of message quickly, and effectively attract the attention of the viewer.

Why use motion design for your business

Let’s see some advantages that should encourage you to use motion design type communication media.

Simplify complex information
If you work in a highly technical industry and are looking to explain complex information in a straightforward way, or get a touchy message across, communicating with your audience can present some challenges.

Animated videos that use motion design techniques are an effective creative medium for content marketers that can be used to communicate complex information and data-rich content, in a format that is easy to consume and digest.

Once your audience has a clear understanding of what your message means, they can relate what your brand does to how it can meet their needs. This is essential for moving your audience through the sales funnel.

Increase brand awareness

We all know that brand awareness is one of the keys to driving conversions. In a market heavily saturated with content of all kinds, standing out can be a challenge. If the public has never heard of your brand, how can you expect them to be interested in your products and buy them?

Videos that use motion design techniques can make an impression, when done right, and therefore boost your brand’s awareness and visibility.

This type of graphic animation can be easily modified to meet the needs of your different audiences, while keeping your branding and main message consistent. In addition, motion design does not have that exaggerated advertising or commercial aspect that we too often see product or brand videos on the web.

Motion design videos are easy to share
Think about the type of content you share on social media. In general, we do not share a brand’s logo, but on the other hand, we will tend to retweet or share a short video that impressed us with its visual and artistic qualities. Visual appeal makes it easier to interact with motion design videos, increasing the chances of your content going viral.

In addition, the majority of people who browse websites and interact on social media now use their smartphones. And here too, motion design has an advantage: it will fill the entire screen of your mobile, and give all its visual power in a few seconds.

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